In a recent print campaign for Target, creative agency Wieden + Kennedy (Portland) imagined what the Avengers characters might look like if they were assembled from various products available at Target. The print ads were a gate fold insertion in the Entertainment Weekly (issue #1203) Summer Movie magazine edition.
“A Superhero in Every Aisle” is a fun campaign that integrates nicely with the upcoming blockbuster film. It can be a challenge to connect two such disparate properties but Wieden + Kennedy pull it off. Full campaign credits outlined at the bottom of the post, enjoy!
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Credits
Campaign name: A Superhero in Every Aisle | The Avengers Assemble at Target
Art Director: Drew Dayberry
Copywriter: Casey Hall
Creative Directors: Guy Seese, Chris Mitton
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Photographer: Adam Levy
Retoucher: Greg Radich, SGS
Art Buyer: Amy Carleton
Models made by LAIKA
LAIKA Art Director: Nicholas Weigel
Model Fabrication Lead: Rob Melchoir
Production Coordinator: Alix Iverson
Character Fabrication: Katie Mello, Margaret Meyer, Sara Neiman, Joe Schmidt, Sarah Hall
Producer: Rebecca Bowen
Executive Producer: Lourri Hammack
Agency: Wieden + Kennedy, Portland
Client: Target
[Source: Behance]
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