In today’s media-saturated world it can be challenging for a state tourism board to garner any attention. So Travel Oregon decided to try something different, an anime-inspired spot featuring beautiful artwork of popular places in Oregon with a surreal twist.
From the iconic Crater Lake to the towering Mt. Hood and the amazing hiking trails and landscapes in between, the ‘Only Slightly Exaggerated’ animation creatively portrays the natural beauty of Oregon. Stills from the spot can be seen below.
Written and produced by Wieden + Kennedy
Animation by Psyop & Sun Creatures Studio
Performed by Oregon Symphony
Composed by Jim Dooley