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Unlocking the potential of the NFL season 2023, discover how e-commerce brands can achieve remarkable success and maximize their impact.
The Super Bowl embodies American consumerism, blending athletic excellence with creative advertising. Digital evolution has amplified its impact and reach.
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Check out all the stats about Super Bowl spending you need to know to supercharge your game day influencer marketing campaign.
The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it's just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn't work at Super Bowl 50.