egg (エッグ) is a Japanese fashion magazine published by Taiyo Books. The original magazine ran from its first volume in September 1995 until their final issue on May 31, 2014. In 2017, with enough support and interest from the Gyaru community in Japan (and overseas), egg opened a new venture allowing the namesake of the magazine to return under the publishing of MRA Corporation (株式会社エムアールエー). Egg is a style magazine for Gyaru fashion, distributed in Japan. It featured photos of ganguro girls and s