In May of 2017, I started a boutique online bookstore. Honestly, I don’t even remember the exact moment that inspired me to do it, but I was set on making it work. I got a business license, a PO box, built up an inventory, and figured out my pricing. I decided to skip the EBay/Etsy/Amazon route and go straight to the people using Instagram & PayPal. So it was really disheartening when I realized my Instagram posts were going unseen. I could practically hear the sound of crickets mocking me. Luckily, I’m not the type of person who gives up