“Buy jewelry for your damn self” is the empowering slogan of San Francisco-based fine jewelry store Mejuri. The boutique store, marketed for professional women, defies all norms when it comes to jewelry shopping. As architect Dina Sarhane of DS Studio put it, Mejuri “wanted to reinvent the retail experience of what it’s like to buy fine jewelry.” Abandoning the traditional style of closed-off jewelry cases and restricted access, DS Studio designed the space to be hospitable and open.