Designed for dark blondes and pre-lightened brunettes, Pureology’s Color Fanatic Top Coat & Tone™ blue toner works to neutralise brassy or warm tones, keeping colour-treated hair fresh and ashy for longer. With results lasting up to eight washes, the hair toner is perfect for maintaining colour vibrancy in between salon appointments. Added oat milk and camellia oil help to condition, enhance softness and boost shine, while patented Antifade Complex® containing UV filters, sunflower seed and vitamin E help fight off colour-depleting oxidative stressors.  *Every formula is made without animal products or by-products.

What it does Bleach London Silver Shampoo cleanses bleached hair while depositing strong, ashy-purple colour to help keep cool blondes bright and free of brassy yellows! Who it's for Our Silver Shampoo is for all hair types. It works best on cool blonde hair that's been toned with White Toner.

Of all the shades of blonde out there – and, trust us, there are many – ash blonde is one of the most highly-

This powerful permanent liquid toner by Wella Colour Charm banishes gold tones to give you a pale silver/ash blonde.\n\nIt’s simple to use. Just mix your toner with 20 Vol Developer and apply. After up to 30 minutes, wash out as normal and enjoy your freshly toned hair.\n\nHAIR LEVEL:9 or lighter (your hair needs to be pale yellow for this toner to work best)\nBASE COLOUR:Violet/Blue (this neutralises yellow and light orange tones)\nTONE:Ash\nYOUR RESULT: Ashy, silver, cool toned blonde