Turn your passion project into a dreamy business that sells art on your website by learning who wants to buy your art and how to talk to them.

By day, Johan Deckmann analyzes the human behavior; by night, he writes down his observations as titles for fictional self-help publications. Using books found in antique shops as a canvas, the practicing psychotherapist transforms their boring covers into witty jokes. Even though most of his pieces balance between the hilarious and the poignant, their faded color and worn texture take the readers on an emotional journey of self-reflection and soul-searching.

According to a recent study, the U.S. market for self-improvement is $9.9 billion. Despite that, many therapists think that self-help books are useless. Gregg Williams, for example, says that change is hard, improvements happen unevenly, involve many steps and take a lot of time. Nothing even remotely close to what the self-help reads are preaching. Luckily, Johan Deckmann has something that's way better. By day, Deckmann analyzes the human behavior; by night, he writes down his observations as titles for fictional self-help publications. Using books found in antique shops as a canvas, the practicing psychotherapist transforms their boring covers into witty jokes. Even though most of his pieces balance between the hilarious and the poignant, their faded color and worn texture take the readers on an emotional journey of self-reflection and soul-searching.

Carl Jung was one of the first people to define the terms introvert and extrovert in a psychological context; Jung described extroverts as preferring to engage with the outside world of objects, sensory perception, and action while introverts, according to him, are more focused on the internal world, are thoughtful and insightful.