Oct 29, 2018

Chuck Jones’ 9 Golden Rules for the Coyote and the Road Runner

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Wile E. Coyote and the Road Runner are a duo of characters from the Looney Tunes. The characters were created by Warner Bros., animation director Chuck Jones and they made their first appearance on September 17, 1949. To date, 48 cartoons have been made featuring these characters (including the three CGI shorts), the majority by Chuck Jones. [source]

Just like Pixar’s famous 22 rules of storytelling, Jones had 9 golden rules for Wile E. Coyote and the Road Runner. It’s important to think of these more as guidelines versus hard and fast rules that could never be broken.

[via mr_stevetighe on reddit]



Rule 1: The Road Runner cannot harm the coyote
except by going “beep-beep”




Rule 2: No outside force can harm the coyote—only his own
ineptitude or the failure of the Acme products




Rule 3: The Coyote could stop anytime—if he were not
a fanatic (repeat: “a fanatic is one who redoubles his effort
when he has forgotten his aim.” – George Santayana




Rule 4: No dialogue ever, except “beep-beep”




Rule 5: The Road Runner must stay on the road—otherwise logically,
he would not be called a road runner




Rule 6: All action must be confined to the natural environment
of the two characters—the Southwest American desert




Rule 7: All materials, tools, weapons, or mechanical conveniences
must be obtained from the Acme corporation




Rule 8: Whenever possible,
make gravity the coyote’s greatest enemy




Rule 9: The coyote is always more humiliated
than harmed by his failures







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