To generate buzz for their ‘double pizza’ promotion, Pizza Hut Hong Kong and Ogilvy & Mather created a special pizza box that turns your smartphone into a movie projector.
The pizza box also has a QR code printed on it. When scanned, users get access to a list of free movies they can watch on their pizza projector. Check out the pizza box movie projector in action below.
The limited edition pizza boxes came in four unique designs based on different movie genres: romance, action, sci-fi and horror.
Credits
CCO: Reed Collins
CD: Matt Nisbet, Andy Reynolds, Bo Deng
CW: Ollie Davis, Peter Englebrecht
Designer: Gianluca Crudele
Code: Craig Mason
Illustrator: Barlo, Parents Parents, Caratos, Mark Goss
Agency: Ogilvy & Mather Group HK
Client: Pizza Hut
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