Jan 29, 2019
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Four Iconic Photos Turned Into ‘Selfies’

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If you’re a part of any major social network you’ve undoubtedly come across a selfie; an arm’s length self-portrait that has become ubiquitous in the smart phone era (much like its predecessor, the mirror shot self-portrait).

In a recent print campaign for South-African based newspaper, Cape Times, advertising agency Lowe Cape Town imagined what some of history’s most famous photos would look like as self-portraits. The tagline for the campaign is: “You can’t get any closer to the news. Know all about it”

Campiang Credits
Advertising Agency: Lowe Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Copywriters: Natalie Rose, Melanie Horenz
Agency Producer: Tenille Abrahams
Photographer: David Prior

[via Ads of the World]

 

1. V-J Day in Times Square

Campaign by Lowe Cape Town

 

 

2. Winston Churchill

Campaign by Lowe Cape Town

 

 

3. Desmond Tutu

Campaign by Lowe Cape Town

 

 

4. Prince William and Kate

Campaign by Lowe Cape Town

 

 

 

 

 

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Article Categories:
art · conceptual · HISTORY · marketing · portraits

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