Yoga Joes are the brainchild of Brogamats who launched the project on Kickstarter where it was successfully funded last week. The team exceeded their goal of $40,000 raising a staggering $108,065 from 2,879 enthusiastic backers.
Brogamats describes the fun idea as, “peaceful action figures designed to inspire children, men, and military veterans to try yoga.” The iconic plastic green army men are shown in a variety of popular yoga poses such as: headstand, meditation pose, cobra pose, warrior one, warrior two, child’s pose, tree pose, crow pose, and downward-facing dog.
For more info check out the official Brogamats website.
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