This is a brilliant concept from Brooklyn-based designer Roland Tiangco. Not only is this piece highly interactive, but the interactive element itself compliments the message beautifully. According to Roland, this is the first in an upcoming series of posters so we`ll be sure to monitor his progress and keep you updated!
Powerful Message + Unique Execution = Creative Excellence
After a little sifting, the phrase seems to have originated from a 1973 print ad for International Correspondence Schools
If you enjoyed this article, the Sifter highly recommends: Stencil Skateboarders by TR853-1