Though SEO has changed over the years, the benefits of organic search to achieving your content marketing goals haven’t. – Content Marketing Institute
US Facebook Users, by Device, 2014-2020 millions 153.3 158.4162.9167.2 171.0 174.4 93.8 93.8 93.0 93.5 92.4 86.7 90.3 9.8 11.2 12.5 16.8 14.7 21.4 28.2 69.5 74.7 53.8 59.0 64.8 46.7 38.4 2014 2015 2016 2017 2018 2019 2020 Mobile*-only Facebook users Desktop/laptop-only Facebook users Dual desktop/laptop and mobile* Facebook user:s Note: internet users of any age who access their Facebook account via desktop/laptop and/or a mobile device (browser or app) at least once per month; *includes feature
Frequency with Which US Internet Users Access Instagram, by Gender, April 2016 % of respondents in each group Daily Weekly Monthly Several times a year l've never used it I used to use it, but don't anymore Male 35% 41% Female 655% 59% 605% 50% Total 13% 5% 3% 3% 70% 5% 50% 51% 55% Note: ages 184; numbers may not add up to 100% due to rounding; read as among the 13% of respondents who answered daily, 35% were male and 65% female Source: CivicScience as cited in company blog, April 7, 2016 208254
Marketing Channel Usage Trends based on a survey of 3,500 marketing leaders around the world June 2017 MC 2015-2017 2015-2017 Growth Rate: B2B Plan to use Growth Rate: B2C Used in 2015 Use in 2017 in 2018 9690 32% 89% 89% 88% 87% 87% 8490 84% 79% Channel Website Social media marketing Email marketing Display / banner ads Native advertising Sponsored content Video advertising Mobile apps Organic search Paid search SMS/text messaging 56% 44% 41% 40% 32% 24% 27% 4496 44% 24% 83% 77% 75010 72% 68% 6
For brands, retail media is becoming more of a priority thanks to the rise of e-commerce.
AD:TECH 2007 Year-End Survey: Budget Planning Marketers planning to "increase more than 5% on tactic" D2006 34% 32% Pay per click D2007 Behavior 18% targeting Rich media Contextual 27% 26% targeting 20% 20% Banner ads 18% Email 27% house list NIA 5% SEO「N/A Affiliate marketing N/A 14% 10% Email rented list N/A 096 10% 20% 30% 40% 50% o2008
For brands, retail media is becoming more of a priority thanks to the rise of e-commerce.
For brands, retail media is becoming more of a priority thanks to the rise of e-commerce.
AD:TECH 2007 Year-End Survey: Views on Emerging Tactics Viral video on sites, such as YouTube 47% Viral marketing using networking sites 3% Paid advertising on networking sites 23% 6% Paid in-stream video placements 47% Product placement in games/virtual worlds -8% Wireless ads on mobile networks Consumer SMS/Text marketing 53% 0% 20% 40% 60% Increase budget Keep budget same Decrease budget First time budget MärketingSherpa 2008
AD:TECH 2007 Year-End Survey: Search and Email "Great Roi outperforms other tactics" 49% Paid search ads 2006 2007 34% 47% Email house list 42% 45% Search engine optimization 57% 13% Ads in email newsletters NIA Email rented lists 7% NIA Contextual text ads | 1396 tkwgShepa
For brands, retail media is becoming more of a priority thanks to the rise of e-commerce.
"How have you typically found websltes you've vislted in the past month? US online Natural search results from general search engines 5096 Links from other websites 3196 Email from a friend or family member 26% Social networking sites other than Twitter (e.g, Facebook, Linkedln) 23% Newspapers/magazine articles 19% Promotional emails 15% Gen Z (18-22) Gen Y (23-31) Gen X (32-45) TV shows or news stories 14% Younger Boomers (46-5:5) Older Boomers (56-66) In-person or phone recommendations from fr
North American Advertisers' Concerns With People-Based Advertising based on a survey of 350 brand marketers and media buyers in North America respondents were qualified based on media spend, knowledge in relevant areas, geography and seniority April 2016 "As an advertiser, how concerned are you about the following?" Don't know Unconcerned Somewhat concerned Very concerned 5% 590 14% 2196 18% 18% 61% 54% 58% 60% 21% 20% 19% Consumer backlash or new privacy Giving the "walled gardens" too Not rece
Estimated cost of digital ad fraud worldwide in 2016 and 2017 (in billion U.S. dollars) 20 17.5 16.4 15 12.48 12.5 c10 7.5 2.5 2016 2017 Sources Adloox; The&Partnership © Statista 2017 Additional Information Worldwide; Adloox; The&Partnership; 2016; figures are estimates forecasts statista
However, BDMs rank industry-specific Web sites one of the top 2 digital resources they rely on at their jobs "Of the digital B2B media that you use on your job, which 3 do you rely on the most:" Base ndustry-specific magazine Web sites Email or electronic newsletters Vendors Web sites Web portals (e.g. Google) Web-based events Specialized business Web sites (e.g. IT Toolbox) General business magazine Web sites B2B blogs Online forums, communities, or social networks Product listings/ads in onlin
Most effective digital advertising formats according to marketing professionals in the United States in 2014 Social media ads 51% Native advertising 46% Email marketing 36% Paid search marketing (SEM) 23% Mobile website ads 23% Emotionally targeted in-game branding ads 20% In-app mobile ads 20% Ads bought through programmatic methods 18% In-game ads 14% SMS/MMS text ads 12% Ads bought directly from a publisher 11% 0% 10% 20% 30% 40% 50% 60% Share of respondents Sources Millward Brown; MediaBrix
MC Online Media Consumers' Attitudes to Targeted Ads based on responses from 4,068 online media consumers from 5 countries who are aware of targeting May 2017 66% I would like more control over types of advertising I see online 7 001 55% Ads specifically shown or tailored are more interesting 70% 51% Targeted ads make me more interested in a brand than random ads Don't mind seeing targeted ads if help pay for quality web content Like to see relevant ads based on my web browsing activities 7 001
European Online Ad Revenues billions | figures quoted are gross figures (i.e. net invoiced value of the media, plus agency commission if any) MC 2006-2016 41.8 37.1 С 32.1 28.6 С 24.4 С 21.9 С 18.8 C 14.5 C15.8 С 9.2 6.6 2012 2013 2014 015 2016 2006 2007 2008 2009 2010 2011 MarketingCharts.com | Data Source: IAB Europe
Benefits of Offering Audience Targeting According to US Online Publishers, May 2010 (% of respondents) Sell inventory at a higher CPM 15.9% Deliver better performance/ROl for clients 13.4% Sell more inventory 12.2% Acquire new customers 9.8% Deliver better metrics 8.5% All of the above 28.0% None of the above 12.2% Source: AudienceScience and DM2PRO, "Audience Targeting: State of the Industry Study," June 10, 2010 116296 www.eMarketer.com
US Consumers' Most Trusted Advertising Channels based on a survey of 2,400 US consumers (18+) December 2016 MC 8290 Print ads (newspaper, magazines) TV ads Ads/catalogs I receive in the mail Radio ads Ads in outdoor and public places (like billboards, transit ads, posters, etc.) Search engine ads (Google, Yahoo!, Bing, etc.) Video ads that appear prior to an online video Sponsored posts on blogs that I read Ads embedded in social media (Facebook, Instagram, etc.) Online banner ads Mobile phone a
