Shopping local is the reason I started blogging - I love wearing and decorating my home with handmade items, how about you? And I know I'm not the only one - there are a ton of
Often times people think branding is a color palette and logo– and it is, but it’s also so much more. Branding is the heart, soul, and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with. While branding can be complicated, I w
Considering taking the leap into private practice? If you are a counselor, social worker, marriage and family therapist, or psychologist, in this blog post, I’ll share some of the things you need in place, questions to consider before renting an office, if online therapy is for you, which EMR to use
Learn how to start a money making blog using Wordpress when you have NO CLUE...:) - Includes naming your blog, what you should blog about, wordpress blogging tips, SassyZenGirl recommended blogging tools and resources as well as blog content tips. Design a winning blog home page and about page, get entrepreneur blogger marketing tips for your blog's social media and learn how to monetize and brand your blog! - and... so much more of all things bloggers and blogging.
A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan. 10 questions and basic choices to define your personal plan. Four guiding principles for the answers: consistency, be distinctive, credible and sustainable. There is no magic formula! Look at my post marketingpersonale.blogspot.com/2010/04/marketing-persona... Send a direct message at twitter.com/steprincipato
If you’re here, it means you’d like to build a luxe, premium brand, that attracts the ideal client, then avoid those 5 mistakes.
Is building a brand the same as creating a business? In this article, I list down the difference between building a brand and building a business.
work online and connect with clients authentically without ads or overwork. Building a healing business is holistic, with compassion and empathy, and without the shame of not knowing the tech. Everything is a learning curve, but you have the gifts to help others heal today.
If you’ve been contemplating taking the leap with a brand designer or agency, here are a few common scenarios some of our own clients experienced before they said, “Alright, it’s about time.”
Do you want to start a new product launch business plan? Then professional business consultants will help in drawing up a new product launch business plan. Download new product launch business plan in pdf
How to Build a Personal Brand When You’re an Introvert There are so many perks to being an introvert, but in the business world, it can make things a bit trickier. Check out this post for the best branding tips for introverts.
This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.
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You're ready to get your business off the ground, but those early steps can feel like trying to find the light switch in a dark room…
Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu
Have you locked in on your brand voice? If you haven't, learn how to craft one that captures your brand's personality and tone.
The days of direct selling are over, and emotional branding is the star of the show. We dive into the power of branding and how you can harness it for your business.
In this article, I’ll explain how to determine your eCommerce start-up costs and what expenses to keep in mind when starting a business.
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Planning a business rebrand? This rebranding checklist updates all necessary areas, from website to marketing efforts.
Brand Foundation Series: your purpose. How to define your why or purpose. Why did you start your business for you? And why did you start this business?
One of the most important things to understand about a brand (and I think most difficult when you’re new to the idea) is the magic stuff that makes a brand a brand. I believe that the stuff that makes a brand a brand, starts with you: human + business = brand What is a Brand? A brand […]
Who is this post for? It’s for you if: You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer. You’re just starting out and are unsure of what kind of business you really want
Let's talk about branding! I remember when all you had to do was pick a logo and a color palette. Maybe you’d even create a tagline, but that was about it. Anything more than that was for the big brands like Coca Cola. They had (and still have) 50-page style guides for everything – logos, fonts, images, graphics, placement, scale, proportion, ads, brochures, storyboards, radio, TV, web, print…all of it. But a style guide for a small brand? That was just redundant. As a small business, your marketing was maybe a trade show booth, a brochure and a quarter-page spot
Branding has become one of the most confused and complicated topics in online business. It has been broken down and put back together out of order. Some parts of it have been beaten half to death and some parts go unnoticed. When you’re just getting into online business, people are eeeeeeverywhere
Are you a solopreneur confused if your really a business brand or personal brand? Or could you even be a little bit of both? Find out today.
Do you ever feel like just another photographer in a sea of photographers? Or struggle with thoughts like, “Why would anyone ever hire me over someone else? There are so many photographers out there! The market is oversaturated with photographers.” If so, I wrote this post for you, because a. I’
Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.
Instead of jumping to the visuals, this is the first thing you need to do when branding your business.
Know you need branding, but aren’t quite sure what that entails? This checklist is for YOU…
You’re a business owner and entrepreneur. You’re great at your specialty or area of focus, which is why you started your business in the first place. It’s amazing how many new things you have to figure out, learn and take on as a business owner running a successful business today. Your branding is
Often times people think branding is a color palette and logo– and it is, but it’s also so much more. Branding is the heart, soul, and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with. While branding can be complicated, I w
What is Attraction Marketing? Get the Ultimate Recipe for Gaining More Qualified Leads and Sales
Find your perfect brand color using color psychology techniques.
