Join in my 30 day freelancer challenge to get new clients (or your FIRST EVER clients, if you’re a new business!). Perhaps you’ve been freelancing for a while and you’ve hit a bit of a lull or quiet period. Or perhaps you’ve just finished setting up your new business, but the money isn’t exactly ro
Free Branding Starter Kit to grow your brand Starting a business is no easy feat. Doing it alone, is even more challenging. That’s why, we have put together this free branding starter kit to help you develop a concise brand that will help you face all of your marketing challenges with confidence and clarity. what ... Read more
Since the beginning of the year I felt a little bit uninspired in terms of web designing, so last month I decided to go through a 30 days design challenge. Though it was a bit stressful, especially...
If I had to bet money, I’d say 75% of the copy that ends up on my clients’ websites and email sequences is born inside my Brand Strategy Deck. Ohh, a deck, that sounds fancy! Not really. It’s just a Google slides deck I fill out for every client during the research phase of our […]
No matter where you’re at in your design career, it always helps to improve. Whether it’s typography, layout, or
The Fundamental Steps in Building a Powerful Brand Identity
Written by Laura Jane Boast
What is it that makes the Starbucks brand so distinct? It isn’t their logo, although the siren mark is definitely different from any other coffee chain out there. It isn’t their fonts, because Helvetica is hands-down the most popular brand font among large brands. And it definitely isn’
While I love helping all creative business owners, I get especially excited when I receive emails from other graphic designers and aspiring graphic designers about my process, how I got started in the industry, and my advice for finding clients. I received one email last week from a desig
Branding plays a pretty big role in how you present your business to your ideal audience and how they perceive it. There’s more to it than...
Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q
Welcome to Little Mountains, a communications studio empowering brands to reshape a the world through their stories.
A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan. 10 questions and basic choices to define your personal plan. Four guiding principles for the answers: consistency, be distinctive, credible and sustainable. There is no magic formula! Look at my post marketingpersonale.blogspot.com/2010/04/marketing-persona... Send a direct message at twitter.com/steprincipato
Live Your Best Life: A Lifestyle Content Bingo Challenge! What is Lifestyle Content? Lifestyle content is all about sharing your passions and experiences with the world. It encompasses various topics related to your daily life, hobbies, and interests. From fashion and beauty to travel and cooki
Created by Depot Branding Agency - Talking about business and marketing that keep on evolving, one should consider numerous things to compete in the...
How to build your personality when you feel like you have... none? Start with this fun & explorative NEW ME challenge & become who you want to be.
Part two of a two-part post explaining David Aaker's Brand Vision Model. This post details the brand vision perspetives and elements.
Build a brand strategy that works with our step-by-step guide to identify your brand's beliefs, voice, messaging, visual identity, and more.
I created this social media calendar because I realized that some of my posts were getting much more engagement than others and I wanted to know why.
Brand Identity Design for Toronto IT Consulting firm, Centric SolutionsIf you were a 1 person startup, how important is it for you to spend money on branding? Is it even important for the launch of your business? If you are a subject matter expert, or a service-based consultancy, then you know that you are in a highly competitive space, that means branding is everything.Recently on Clutch.io we were ranked as one of the Top Branding & Design Agencies in Toronto, Canada. The interesting thing is,
While I love helping all creative business owners, I get especially excited when I receive emails from other graphic designers and aspiring graphic designers about my process, how I got started in the industry, and my advice for finding clients. I received one email last week from a desig
The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some of the many things that are challenging brands to think differently. Creating and sustaining customer trust and loyalty is more difficult than ever before. Building relationships with consumers has never been more challenging, with so much competition for their attention. Look at the constant barrage of pop-up and video ads that flash before our eyes every time we use our phones, turn on our computers or tablets. Whether you are a Fortune 500 company, business owner or entrepreneur, here are six brand strategies that all chief marketing officers (CMOs) must not ignore.
Learn the important steps you must take in order to Instantly Brand your business today. We break down how to easily achieve your brand.
This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.
Planning a business rebrand? This rebranding checklist updates all necessary areas, from website to marketing efforts.
If you are curious about some of the basics around brand strategy, check out this article explaining why it is so foundational to your business.
Say goodbye to boring workshops and mere question-and-answer sessions. With our Brand Strategy Workshop template, you’ll be able to facilitate workshops like a PRO and create an interactive a…
Discover how to effectively leverage your brand day-to-day with our comprehensive guide. From launching your brand to maintaining consistency and measuring success, we've got you covered.
You recognize the need for a solid plan, but how do you know which strategy is best for your launching business?
Take the free Brand Archetype Quiz, where you'll discover the archetype that aligns with your brand's personality.
Learn the important steps you must take in order to Instantly Brand your business today. We break down how to easily achieve your brand.
Branding has become one of the most confused and complicated topics in online business. It has been broken down and put back together out of order. Some parts of it have been beaten half to death and some parts go unnoticed. When you’re just getting into online business, people are eeeeeeverywhere
What is a brand style guide and why every company should have one? Learn how to build a great visual guide with this graphic design guide.
