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What are the most effective online marketing strategies in 2023? Today, you get the ultimate digital marketing strategy, according to online marketing experts. You’ll learn: 26 online marketing methods that you can’t miss in 2023. The strategies that experts like Selena Soo, Brian Dean, and Sue B. Zimmerman swear by. And so much more. Ready to learn more? Let’s go. Social media marketing in 2023 Paid advertising in 2023 Video marketing in 2023 Content marketing in 2023 Webinar marketing in 2023 Email marketing in 2023 Sales and conversion strategies in 2023 Bonus: Hit your goals faster What is an online marketing strategy? An online marketing strategy is essentially a strategy that helps you get in front of your audience online. And by optimizing that strategy, you catch their attention and convert them into customers. Maybe you sometimes feel like there’s so much you need to know about online marketing to even get started? The thing is: Your marketing plan can be much simpler than you might think. You see, you probably don’t need all the online marketing strategies out there. I built my business to seven figures in my first year in business and guess what? I only used one platform, Facebook, to market my business (Facebook ads, email marketing, webinars, and Facebook groups). But before we talk about what strategy is best for you, let’s take a look at how you can attract customers online. How do you attract customers online? Look: Attracting customers online isn’t magic. The biggest mistake business owners make is to not research their audience. They fail to understand how to speak to them or even how to find them. And subsequently, they don’t get customers online. Customers are pretty much everywhere you look. Facebook, Instagram, YouTube, Google… But you need to choose the right platforms for your audience. For example, when I started my first online business, I had noticed that my audience (small businesses who needed digital advertising services) were hanging out in Facebook groups. So that’s where I marketed my services. And then I continued using just Facebook (Facebook groups, livestreams, and Facebook ads). Today, I market on many more platforms, but I always make sure they’re platforms my audience actually use. So I’m not active on Reddit, but I am active on Instagram. If you haven’t done so already, sit down and speak to a few clients before you choose your marketing strategies. Understand why they want to buy from you. That’s key to attracting clients online. What are the best online marketing strategies for small businesses? Setting up an online marketing strategy comes down to a few things: consistency and focus. Yes, you need to choose online marketing strategies that work for your audience. For example, if they’re on a platform like Instagram, you shouldn’t market on LinkedIn. In other words, you need to know your audience and where they are online. You should also think about where you are in your business right now. If you’re just starting out, working on long-term strategies like search engine optimization and content marketing doesn’t make much sense. In that case, you’ll want to focus on strategies that bring you clients right now (which usually is marketing yourself in online groups where you can directly speak to your audience). But if you’re further ahead, organic strategies like digital advertising and SEO come into play. Apart from that, what it comes down to is how consistent you are with your strategy. And how focused you are -- if you’re spreading yourself thin on multiple platforms, you won’t come far. Here below, you get the strategies that are working right now, along with recommendations for the stage you’re at right now. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. 1) Social media marketing in 2023 How can you use social media to get clients? When I first started my business, I used social media, and Facebook specifically, as my only marketing strategy. In 4 months, my business became a 6-figure side business. Now, there’s a right and a wrong way to use social media. And here below, you learn how to use it. How to use social media To succeed on social media you don’t need a crazy viral marketing campaign. (Take it from someone who has never gone viral, but who has built a multiple-7-figure business with social media.) You also don’t need to chase the next shiny diamond. (Like Clubhouse or TikTok.) Choose one platform that you think will work for you (aka. your audience hangs out on). Then test it for a few weeks. If it doesn’t work, choose another one. But if it does work and you find your audience there, double down on it. When I start using a new social media platform, I put all my energy on learning what makes my audience tick on that platform. So, when I started using Facebook, I studied popular Facebook posts to see what they did and I didn’t do. And when I, years later, decided to use Instagram, I studied what accounts that I enjoyed were doing (like Kim Kardashian’s, Anastasia Brow Bar’s, and JLo’s). That’s how I figured out what posts I wanted to publish. And I went from getting no likes or comments… ...To highly engaged posts by testing and tweaking. There’s no secret bullet. But there are a few foundations to keep in mind. Read on for them and my two platform tips: Instagram and Pinterest. Tip #1: Stand out by knowing your audience You know how it is: Social media is getting so competitive it’s hard to get anyone to notice you. What worked a few years ago doesn’t necessarily work today. Eugen Schwartz, one of the most successful copywriters in the world, calls this the five levels of sophistication for a market. The thing is: When things get more competitive, you can’t just throw up something and hope it’ll stick. Instead, the solution to standing out is simple. You need to know your audience. Here’s how to get to know them: Go to the social platform they’re hanging out on (like Reddit or Facebook) and ask them to sign up for a quick call with you. That’s when you interview them to understand exactly why they want to buy your services. Here’s how one of my students used this: Tip #2: Consistently post quality content Social media will only work if you post the right type of content. THAT’s how you get people’s attention. You see, by posting consistent, quality content, you build up a loyal following. When I started my business, I didn’t go into Facebook groups once every two weeks. Instead, I was there every day. I answered questions, commented, and shared my own posts. I didn’t get any engagement upfront. But as I continued doing this consistently, people couldn’t help but notice me. And soon enough, I had my first paying client. Even today, I consistently post on my social media, write blog posts, and send emails. Example: One of my Instagram posts. My rules for engaging social media content are: Post content that helps people interact socially with each other. For example: Ask people about their interests. Post informative content. For example: Ask specific questions. Entertain people. For example: Share fun quizzes and facts. Share your opinions. For example: Ask a question to get people’s opinions on a topical question. For tips on the types of posts to create, check this social media length guide. Tip #3: Use Instagram for high engagement Platforms like Facebook still work great (and is one of my favorite platforms to get new clients). But there’s one platform that gets a ton of engagement. What platform is it? Instagram. You see, 42% of Instagram users use it every day. 200 million Instagram users visit at least one business profile every day. Features like Instagram Live and Instagram TV make Instagram a great place to engage your audience. A great way to use these features? Use this quick script to create your Instagram posts: “Did you know that ___? (Insert curiosity-evoking fact about your services, such as “you only need 30 minutes a day to get abs”) I have used this strategy___. (Insert either your own or a client story about how you’ve gotten specific results) The strategy is___. (Insert a specific, but quick, strategy that helps people get one specific result) Want to learn more? Go to this link to ___. (Insert a call to action, like asking people to sign up for a call with you)” Several of my clients have picked up their own clients on Instagram. For example, my client Cristina was able to get one of her first clients from Instagram. Take it from THE Instagram expert, Sue Zimmerman. Expert Tip: Sue B. Zimmerman "In order to attract lots of targeted followers and convert them to paying customers on Instagram, you need to show up consistently with content in all 4 of my Neighborhoods: The Feed, Stories, IGTV + Live. When you show that you are the go-to authority in your industry in each neighborhood you will build brand awareness faster, stay top of mind and reach your target audience easier. Be aware of sharing content in the format that is most native to that neighborhood. Finally, don't forget that there is a real person behind the follower. I believe that it’s the real conversations that lead to opportunities on Instagram. Focus on your engagement strategy; like, follow, comment and direct message with others on the platform for continued growth and impact." Who is Sue? Sue B. Zimmerman is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach who has been named by Huffington Post as one of the “Top 50 Must-Follow Women Entrepreneurs”, The Top 50 Social Media Marketing Influencers by TopRank Marketing, and Top Female Business Influencers of 2019 by Fit Small Business. Sue’s blog was ranked as one of the Top 10 social media blogs in 2017 by Social Media Examiner. Read more about Sue here. Tip #4: Pinterest is growing fast Pinterest is another platform with a lot of potential right now. Why Pinterest? Because Pinterest is still an “up-and-coming” platform that lets you build your audience fast. And this doesn’t just apply to visual brands. As a service-based business, you can get people to your blog and other pages with the help of Pinterest. Now, Pinterest isn’t exactly a social media platform. It’s also a search engine because people use it to search for things. At the same time, people can interact with each other, which makes it a mix between social media and search engine. Here’s how I use Pinterest to drive people to my content. Need a Pinterest checklist to get started? Here you go. Step 1: Start creating pins with an image editor (you can use Canva, which has a Pinterest template). Step 2: Create a couple of boards to your Pinterest account. These should be relevant to your services (so a health coach would create boards about workouts and nutrition). Step 3: Start pinning to your boards. Pin the image, add a title and a description. Pro tip: Use keywords, so words your audience is likely to use when searching for your services. That’s the first marketing strategy. Next up: Paid advertising. 2) Paid advertising in 2023 Digital advertising, such as Facebook ads and Google adwords, still work well. Maybe you’ve even heard that paid ads can help you make $2 for every $1 you spend… But how? After all, ads are getting increasingly sophisticated. While you need to know your way around ads these days (you can’t just slap up a random ad and landing page and hope it works), ads are still a great way to drive traffic and leads. Here’s how to use ads. Expert Tip: Rick Mulready “For the past several years, ad costs have been going up. This is only going to continue. Here’s what I recommend for getting the best results possible from your ads and making them work for you and your business: #1: Focus on building your warm audiences with list building. Continue building your email list so that you can input your email list into Facebook and then retarget that list on Facebook and Instagram. This also allows you to build a lookalike audience from your email list. Even better: If you have a list of at least 1,000 buyers (customers who have paid you money), input that list into Facebook and create a lookalike audience from that audience as well. That could be your best performing lookalike audience because it’s an audience of customers. So build your warm audience: Your email list, website traffic and people who are engaging and watching your videos. You can then turn around and create lookalike audiences of all of these audiences. Note that if you’re launching in your business, do not wait to run ads just for your launches. You need to be running ads all year long in between your launches. You don’t need to be spending $100s every day on your ads, but you should be creating engagement audiences on a daily basis and building your email list. This way, you build your audience and Facebook is going to reward you during your launch periods because you’re consistently running ads throughout the year. #2: Video. This is nothing new but video is so important. Specifically short-form videos (30 to 60-second videos and under, so Instagram and Facebook story videos). You should continue uploading videos on Facebook and using videos on your Instagram feed and also live videos. You could be building the engagement audiences based on how long people are watching your videos and then retargeting those people. If you’re not doing video now, you should be doing it. If you’re not leveraging Instagram stories and running Instagram story ads (often the best performing ads), you’re missing a massive opportunity.” Who is Rick? Rick Mulready started his career working with brands like AOL, Yahoo!, Vibrant Media and Funny or Die before starting to teach small business owners and digital marketers how to use Facebook ads to build their businesses. Today, he hosts the Art of Online Business podcast where he teaches online experts who are working toward the 6 and 7-figure mark how to build a business and life that lights them up. Read more about Rick here. Tip #1: Create more targeted ads Ad traffic costs are going up. Why? Because the competition is getting tougher. You have more people competing for the same clicks and platforms like Facebook are running out of ad space. Does that mean ads are worthless? No, it just means that you need to get better at creating targeted ads. One way of doing this is to constantly rethink your ads. For example, this ad was one of my recent, best-performing ads. It wasn’t clear from the start that it would perform so well, but because I’m testing new ads consistently, I was able to figure it out. Tip #2: Focus on the foundations Look: Ads are not the same “easy” way to market your business as they were a few years ago. That said, they WILL work if you know what you’re doing. And the things that work are still the same foundational things that worked a few years ago. Here’s an ad I used when I first started my business: It could still work today because I had the basics in place. These are: You need to know your audience. You also need compelling copy. And last, you need an attention-grabbing image. That’s it. If you have these elements in place, your ads will work for you even if the competition is getting tighter. Expert Tip: Lauren Vanessa Zink “BE UNEXPECTED. -- When it comes to sales copy, formulas, blueprints, and templates are great. (Heck, I sell them!) But at the end of the day, what's gonna separate you from Sally? The stuff that makes you weird. So that means no more towing the line, watering down your words, and parroting what other people online are saying. And a wham bam yes ma'am to showing off your personality in your work (especially the parts that would make your old boss blush!).” Who is Lauren? Lauren Vanessa Zink helps rebels with big hearts and big shit to do in the world find their voice, nail their messaging, and write incredible, sales-making copy. Armed with a B.A. and red lipstick, she’s taken tens of thousands of coaches, consultants, and creatives from “Who are you?” to “Holy cow, where have you been all my life?” Tip #3: Learn the basics of copywriting One of the “secrets” of well-performing ads is that they use copywriting to their advantage. To use ads today, you MUST know how to write copy. That’s where AIDA, the classical marketing acronym for writing great copy, works well. Your copy needs to include these elements: Attention: Your copy must grab your audience’s attention. What would make your client interested in learning more? Interest: Your copy must be interesting and show how you can help your audience. Desire: Your copy must make people understand why they want your service. This includes talking about the benefits of your offer, not just the features. Action: Your copy must have a specific call to action. What is it people should do next? And with these copywriting tips, your ads will stand out from the competition. Next: Video marketing. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. 3) Video marketing in 2023 You might know that video is extremely engaging. For example, 55% watch videos every day. 68% of customers say they want to learn about a product or service by watching a video rather than reading a text. But how can you use video in your business? Here’s why video is one of the best small business marketing strategies that work great today. Tip #1: Video is one of the most powerful marketing tools Why does everyone rave about Facebook and Instagram stories, YouTube, livestreams, and LinkedIn videos? Because they work so well. When people see you, they feel like they’re talking to YOU. They feel like they know you. And that’s one of the best ways to build trust, which, in turn, makes it easier for them to say “yes” to your offers. The best thing is that you can make it pretty simple. You can share a short tip or strategy, turn on the camera, and you’re set. How do I do this? Instead of using hours on my video content, I’ll take a couple of minutes to think through what I want to say… And then I record my video. I talk more about it here: https://www.youtube.com/watch?v=nzJzJuxBkFg&t Tip #2: Create the right content What video content should you then create? The type of content you create for your other marketing efforts: A quick strategy or tip. An insightful story. Content that makes your audience get that “AHA” feeling. Here’s one of my own recent videos. It’s quick, insightful, and people will walk away with a feeling that they learned something new. https://www.youtube.com/watch?v=el05EoPAUfM Expert Tip: Brian Dean “The #1 thing you can do to create more engaging videos is to focus on the first 15 seconds. YouTube's own internal data has found that the viewers largely decide to stick around or leave depending on what they see in that 15-second window. To be fair, there's no perfect formula for structuring your intro. It depends on what your video is all about. And your brand. But in general, you want to avoid: -Animated logos-Intro sequences that run longer than the 15-second window-Unpolished shots (unless you nailed the first take) In fact, I actually write out every word of my intro in advance so that it's super crisp and polished. I also do several takes so I can choose the most compelling one. It's a little bit of extra work. But to me, the boost in engagement is totally worth it.” Who is Brian? Brian Dean is the founder of Backlinko and an internationally recognized SEO expert. Brian created Backlinko to teach the lessons he learned about using SEO to build online businesses. Brian is known for publishing insanely practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online and Brian has been featured on sites like Forbes, Inc, and Entrepreneur. Read more about Brian here. Tip #3: Use livestreams One of the best ways to build a strong connection with your audience? Use livestreams. This is no new strategy and in fact, I used it successfully when I first started my business. But as video content is a “must” in your marketing, livestreams are also getting more important than ever. My best tip for making your livestreams work for you? Use them as a way to give value to your audience. In the end, by using your personality and offering value, you’ll build a lasting relationship with your clients. 4) Content marketing in 2023 How do you grow your audience with content? Here are the strategies I recommend that you focus on right now. Expert Tip: Susie Moore “The only difference between people who get media coverage and people who don’t is that the former are pitching themselves and the latter aren’t.” Who is Susie? Susie Moore is a former Silicon Valley Sales Director turned Life Coach. Her work has been featured on sites like the Today Show, Oprah, Business Insider, Forbes, and more. She is a resident Life Coach Columnist for Greatist. Susie’s work has been shared by thought leaders like Paulo Coelho, Kris Jenner, Sarah Blakely, and Arianna Huffington. She’s also the author of “What if It Does Work Out”, which was named by Entrepreneur as one of the 8 Business Books Entrepreneurs Must Read to Dominate Their Industry. Read more about Susie here. Tip #1: Use guest posting Think guest posting is dead? Think again. Guest posting is still one of the best marketing strategies used by companies who want to tap into other people’s audiences and build a highly engaged audience. Think about it: When you guest post on someone’s site, that person has already built an audience of people who trust her. And when you get in front of that audience, they’re much more likely to trust you and sign up for your email list. But there’s one thing you need to keep in mind with guest posting in 2023. Instead of guest posting everywhere, focus on quality niche-sites. For example, my guest posts on Business Insider get a lot of traction… And sales! This one netted me 5 figures in sales. My best tip for finding high-quality guest post opportunities? Google these search phrases: “Guest post” + “keyword” (replace this with your niche, like “health”) “Guest writer” + “keyword” “Guest submission” + “keyword” Then, reach out. Here’s a simple script you can use: “Hi NAME OF EDITOR, My name is (your name) and I am (include something relevant about yourself). I’d love to submit a guest post to (name of publication). I researched topics that would do great on your site: Topic suggestion 1 Topic suggestion 2 Topic suggestion 3 I’ve previously written guest posts for (include a few sites if you’ve previously written guest posts): Link to example 1 Link to example 2 Link to example 3 Let me know if these look interesting to (name of publication)? Best, YOUR NAME” Tip #2: Get interviewed on podcasts A GREAT way to build your audience? Podcast interviews. This is THE time to do podcast marketing because podcasts have gotten enough traction, but at the same time, they’re not overly competitive (yet). And there are podcasts in literally every niche. You’re bound to find podcasts that attract your audience. For example, a podcast episode I recorded for SoMoney gave me a ton of great exposure. Podcasts are engaging and they let you quickly build a connection with them. My best tip for finding podcasts? Google: “Podcast” + “keyword” “Top podcasts (year)” + “keyword” And here’s a script you can use for reaching out: “Hi NAME OF PODCASTER, My name is (your name) and I am (include something relevant about yourself so the podcaster understands why YOU are the right person to feature on their show). I’d love to set up an interview for (name of the podcast). Here are a few topics that I think your audience would love: Podcast topic suggestion 1 Podcast topic suggestion 2 Podcast topic suggestion 3 Let me know if these would be interesting to (name of the podcast) listeners? Best, YOUR NAME” Expert Tip: Selena Soo “If you want visibility, you have to schedule time in your calendar for it. It can be as simple as reaching out to 5 podcasts a week.” Who is Selena? Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She has helped her clients get features in places like O, The Oprah Magazine, Forbes, and Inc, as well as national TV. She has herself been featured on sites like Forbes, Fast Company, Business Insider, Success, and Huffington Post. She has been a guest on podcasts like Entrepreneur on Fire, Smart Passive Income, and Mixergy. Read more about Selena here. Tip #3: Create the right type of lead magnet You might know just how important your email list is. After all, 59% say that marketing emails influence their purchase decisions. But how do you get people to join your email list? That’s right. With a lead magnet they download. In exchange, they give their email address to you. But what type of lead magnet works right now? Well, because people have so many options, you’ll want to make it easy for them to say “yes” to your PDF. If you offer them a long ebook, most people will think, “When will I have time to read that…?” Instead, give them a simple solution to their problem. If you’re a health coach, that might be a simple ab workout people can use every day. And as a career coach, it might be that you give a strategy that helps them improve their resumes. My own lead magnet? You can download it here: Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. A few example titles include: “The 3-step strategy to (results people get from your service) in 30 days or less” “How my client achieved (results) in 3 months without any previous experience” 5) Webinar marketing in 2023 Want to know how you can use webinars? I recommend that you double down on them. Right now, they’re one of the best business marketing strategies out there. Tip #1: Use webinars to convert your audience I love webinars! Some might say that they’re on their way out, but that’s not at all the case. You just need to know HOW to use them. Webinars are still one of the best ways to convert your audience. After all, with webinars, you have your audience’s undivided attention for an hour. I use webinars in my own business. They’re one of the best sales tools you can scale (so you don’t have to take dozens of sales calls to sell your course or similar). Tip #2: Share value With a strategic webinar, you show the value of your offer. But that’s only if you keep it focused on sharing value, not telling your own story for 20 minutes or more. For example, share a strategy your audience can use right away. Show the “what” but leave the “how” to your offer. So as a health coach, you might show people a strategy you use for getting your clients in shape. But you leave the specifics, like workout techniques and food recipes, to your program. Tip #3: Do more live webinars Listen: Most webinars are prerecorded and automated and people know it. That’s why your live webinar will stand out. After all, people get a chance to engage with you live and ask you questions about your program. So when you set up a live webinar, make sure you promote it as much as you can. People will love it! You can expect them to be much more interested in your webinar than they would be if it was automated. My best webinar promotion checklist? Here you go: Set up an email funnel if you have an email list. Send out 3-5 emails leading up to your webinar. Share the word on social media (your own pages and groups you’re a part of). Promote it in your lives. Create an ad funnel that leads to your webinar. Here’s how I used ads and a challenge to get people excited about my webinars, which I used to sell my online course. Tip #4: Be transparent Automated webinars work well, too. However, when you create an automated webinar, make sure to be transparent. Don’t treat your audience as if they’re stupid by making it appear as if your webinar is live (hint: they’re not). They know if your webinar is automated so don’t make it feel as if it’s not. Remember: Being inauthentic and misleading will hurt your brand. But by being transparent and honest, you win people’s trust. 6) Email marketing in 2023 Next up: Email marketing. Think emails aren’t as relevant as they used to be? Wrong, emails are still a great way to win clients. Here’s why. Tip #1: Create the right types of emails The biggest reason to use emails is to build your audience so that you’re not dependent on any other platform. Now, if you’re thinking, “But emails are so annoying… No one reads them!”, you’re right. To a certain extent. A lot of emails are annoying because they’re not written for the subscriber. But if you know your audience through and through, your emails can’t go wrong. Then, they add tons of value to your audience’s lives and email inboxes. For example, emails like these help me build a strong relationship with my audience of 60,000+ people. Tip #2: Send frequent emails One of the MAIN things you need to know about email marketing? It’s no longer about sending out emails once in a blue moon. Instead, you need to be in touch often. I usually recommend my clients to send emails 3-4 times a week. That’s right, 3-4 times. That’s because people WANT to hear from you if they’ve signed up for your email list. Plus, you’re kept top of mind. That means people are MUCH more ready to buy from you once you make an offer compared to if they heard from you every two weeks or so. Wondering how you should write emails every day? It’s not too hard (if you know your audience). I usually set my timer to 15 minutes in the morning, write my email and schedule it to go out. Expert Tip: Laura Belgray “Make every email an EFAB: Email From A Bestie. That means, keep the tone intimate and conversational, write as if you’re writing to just ONE person, use an informal and intriguing subject line (As Opposed To A Formal Title), and share personal stories and details. That’s what we want in our inbox. It’s what we’ll open first. You’re not a business writing to a business; you’re a person writing to a person.” Who is Laura? Laura Belgray is an award-winning copywriter and the founder of TalkingShrimp.com. She's written TV spots for clients like NBC, Fandango and Bravo; and she helps entrepreneurs find words that make buyers go bananas. Her course with Marie Forleo, The Copy Cure, helps you find your voice and sell anything. Read more about Laura here. Tip #3: Write relevant emails One of the biggest mistakes I see people make? Their emails aren’t relevant to their audiences. And as people’s inboxes are filling up, you’ll want to make sure you’re kept top of mind. You see, you need to intimately know your audience. What are those things they’re struggling with? What do they hope to achieve? That’s how you keep your emails relevant. 7) Sales and conversion strategies in 2023 I know what you’re thinking… You love sales! I’m only kidding, most people’s palms start to sweat and they think, “Sales?! I don’t want to be salesy.” But here’s the thing: With the RIGHT strategies, you’re not salesy. Instead, you’re making it easy for your audience to decide if they should or shouldn’t work with you. That could save them years of their time! Not to mention money, effort, and energy. Tip #1: Use case studies My first sales tip? Use case studies, just like I use here on the case study page of my signature program, Employee to Entrepreneur: This page works great and clients often refer to it as a reason for why they signed up with me. Case studies are so effective because they help people who’re interested in your services see if other people just like them are getting results. If they are, then that helps them see how they can achieve those results, too. Ask clients (either people who have paid you for your services or people you’ve helped for free) to give you a testimonial. You can use this template: -How did you benefit from our work together and what results did you get? -What did you like best about working with me? -How did the experience make you feel? -Would you recommend my services? If yes, to whom? The best testimonials are results-driven. So instead of saying, “You helped me a lot!”, they would say “I lost 6 pounds in a month.” Tip #2: Tailor your pitches Look: If you’re using pitches to grow your business, you can’t just cut and paste the same email over and over. Just like this pitch I got the other day: The problem with it? I deleted it right away. It’s in no way tailored to my business. It doesn’t tell me how this person can help me, specifically. Instead, use a custom template. I like this one: “Hi NAME, I noticed that (include something specific from their website that relates to your services, like “your ads could drive $XXX more in sales if better optimized”). I’ve been doing (your service) for (how many years) and I’d like to offer (how you help them). This would help you (how your services benefit your clients, be specific!). Are you open to receiving a few ideas on how to help? YOUR NAME” Expert Tip: Brian Tracy "The best strategy for you and your company is to focus on improving the quality of your product or service so that it is universally recognized as being superior to anything else available. Once you have achieved this perception, you will sell more, at higher prices, easier, at a lower cost of customer acquisition, and will enjoy greater repeat sales and referrals than with any other strategy." Who is Brian? Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. As the top-selling author of over 70 books, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 70 other countries worldwide. Learn more about Brian’s sales advice here. Tip #3: Focus on ONE offer The biggest mistake you’re probably making when it comes to your offers? You’re selling tons of different things, whether that’s services, courses, or something else. But here’s the thing: You need to focus on one thing. That’s how you stand out in 2023. And note that your one offer could take a few different shapes and forms. In my business, I have always offered one main service/product: Guidance and support (in the form of coaching and courses) to help people start their own businesses and quit their jobs. This helps me create the best content in my niche, which helps my clients get amazing results. These results help me get even more clients for my offers. Bonus: Tips to hit your goals faster You have big goals and business marketing strategies that will take you there. But how do you make sure you get it all done? That’s what this bonus section is all about. Tip #1: Avoid chasing “cool” new trends You know, if you want to get big things done, you need to avoid getting stuck in chasing trends and shiny objects. Focus on creating better content rather than jumping from one platform to the other. So don’t get stuck on platforms like TikTok and other new, “cool” platforms. First leverage the marketing channels you’re already active on and where you know your clients hang out. When I got started, I used a (then) relatively new platform, Periscope. But I became really good at using that platform instead of jumping to the next thing. That’s the “secret” to how I was able to grow my online coaching business so fast (to six-figures in four months). Tip #2: Focus on a few platforms Second, you’ll want to focus on just a few platforms instead of a ton of them. That’s because it takes time to master one platform and build a following there. Choose just 1-2 marketing channels and use them first before branching out. When I first started my business, I leveraged Facebook. I used it to engage in other people’s groups and to create my own Facebook group. And because I was busy in my 9-5 corporate job, I didn’t have the time to spend hours in several different Facebook groups. So I chose 5 and stuck to them. The result? $1 million in sales in my first year. Tip #3: Fill up your calendar One of my favorite ways to get more done? Relentlessly focus on the most important things in your business. Do this by filling up your calendar. That way, you don’t have a choice whether to do something or not because it’s already in your calendar. When I started my coaching business, I focused on just a few things but I made sure to schedule them. I would use 15-minute blocks where I got things done, like engaging in Facebook groups or writing content. Do the same for your business and 2023 will be an epic year for your business. Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom? Get Instant Access To My FREE Ultimate Guide Below! GET INSTANT ACCESS When you sign up, you’ll also receive regular updates on building a successful online business. Want to use these business marketing strategies? There you have it. Now you know how to use successful online marketing strategies and what to focus on. What it comes down to is this: Focus on the MOST important strategies in your business and double down on them. What’s your #1 marketing question for 2023? Let me know in the comments below.

Ugh. Networking tips... Does that make you think of bad appetizers, awkward 'what do you do?" conversations, lots of business cards with no actual business follow up? Then I want to introduce you to this easy mind shift that makes networking for introverts easy + stress free!

Have you wondered how people start online businesses and make them sustainable and successful over the long haul? It’s a concern that most people who are just starting their entrepreneurial journey have…and I totally get it. It can be confusing with the way the landscape of business ownership is constantly changing. Because I can look back now and clearly see what it took for me to get to where I am today, I want to take a little time and talk about the various online business models you can use to make your business idea a reality. Each model is pretty different and, based on your personality, how much you want to work each week, and how much person-to-person interaction you want to have, you’ll probably find that you gravitate to one model more than the others. With this, let’s get into today’s content! Jump straight to the business models here... What is an online business model? A business model explains how businesses create and deliver value. Over the years, internet business models (business models that are specific to the online world) have popped up and increased in popularity. You see, an online business is a business that you operate online and that either serves a business-to-consumer (B2C) or a business-to-business (B2B) market. There are different types of online businesses – from service-based businesses to physical products, affiliate marketing, and digital products. Online business ventures tend to come with several benefits, such as relatively low startup costs and high-profit margins. Some of them even make it possible to generate passive income. And as they’re online, they’re flexible, too, so that you can manage them from anywhere in the world. Growing an internet business comes down to the right business strategy as you can use scalable internet marketing strategies like search engine optimization or paid traffic. In this short video, I share how you can start a business online, even if you don’t have an entrepreneurial background: The first step to starting an online business is clear: Choose the right type of business. Here are the most profitable online business models. Let’s take a look! What are the most successful online business models? Below are 14 proven and popular online business models you can use to start an online business that helps you serve your niche with integrity and create the life of your dreams, today. But which one is best for YOU? While this depends on your goals, this list is organized according to those businesses that are the easiest to start for new entrepreneurs. I also talk about choosing a business model, so make sure you take a look after you’ve gone through all the businesses: Without further ado, here are the best online business models ranked: Business model #1: Freelancing The first business model I want to discuss is a service-based business that is popular with people who have very specific skills – freelancing. Freelancing is simply a type of work where you offer your services to people or businesses that need them. And it’s an in-demand career choice. 34% of US workers, or 53 million people, now freelance. Some popular freelancing careers include writing, graphic design, website development/design, and other service-based fields. If you’re really good at what you do, you could find yourself making money in only a few days after starting this self-employed career path. If you’re looking for quick income, you’ll have a tough time finding work that’s simpler and easier to get up and running online than this one. Essentially, you can take tasks you perform at work (be it social media management, writing, or even Excel skills) and start freelancing right away. You don’t even need your own website because you can go to niche-specific forums and freelancing websites like Upwork to create a profile. But you’ll want to get away from sites like these as quickly as you can, though, because a fair amount of the clients on these sites bid for work based on price alone. The last thing you want to do is spend the majority of your new career working for pennies! Other options for finding clients include promoting your services on LinkedIn, being part of industry-relevant online forums, and sharing your services with your network. Advantages of freelance businesses The advantages of freelancing are clear. You can start a freelancing business with little experience in building a business. (You do need experience in the field you’re freelancing in, though.) The startup costs are low, as are the barriers to entry. Disadvantages of freelance businesses Be fairly warned: Freelancing requires effort. It’s still work – even though you’re working for yourself. And you’re going to want to stay on top of your skills by either being active in some kind of peer-related group or attending industry-specific events during the year. How to start a freelance business How do you ultimately start a freelance business? The easiest way to get started is to sign up for a platform like Upwork or tap into your network. Your old employers, friends, and family are all potential clients. To learn more, this in-depth guide on freelancing can help you get started. Business model #2: Coaching / consulting The coaching/consulting space is where I decided to jump in when I was starting my own online business while still in my 9-5. As a service-based business, it’s a lot like freelancing. The main difference, however, is that as a coach or a consultant, you don’t offer done-for-you services. Instead, your work is to provide actionable advice to your clients. You’re not doing the actual work for them; you’re telling them what they need to do or how they need to be thinking about their life or their business. Because of how much value you’ll be bringing to the table, coaching/consulting is one of the fastest ways to build an online business that will replace your corporate income and allow you to leave your 9-5. If you have specialized knowledge that can help people or businesses be more effective in a specific area or areas, coaching or consulting might just be for you. Coaching tends to pay more because of how specialized and valuable your knowledge base has to be. There are coaches and consultants in just about every niche. There are… Financial coaches/consultants… Tax coaches/consultants… Interior design consultants… Marketing coaches/consultants… Marriage coaches/consultants… Copywriting coaches/consultants… …and the list goes on and on. If what you know can help individuals or companies grow and do whatever they do better, you might be a great fit for coaching or consultancy. Get the Ultimate Guide for building a 6-Figure Coaching Business so you can achieve more freedom! Get Instant Access The reason this is one of the easiest businesses to start is that you can build a very profitable business without having to invest a lot. If you’re in a 9-5 and new to business, that’s a pretty attractive reason to start with coaching. Think about it: If you charge $1,500 for a coaching package, you need just a few to replace your salary and quit your 9-5. Plus, you only need your existing skills to get started. And those are skills you might have learned in your day job or on your own. (Think career coaching or health coaching.) You don’t even need a website. That’s right, you can get started with your laptop and an internet connection. Most people won’t care if you have a website or not (what they care about are the results you help them get). But even if they ask to see one, you can always send them to your LinkedIn profile. Advantages of a coaching business A service-based business is an online business model that’s easy to start because you can draw on your experience in your job or other skills you have to give other people advice on how to achieve results. Startup costs are low and you can turn a profit fairly fast so that you can replace your salary and go full-time in your business. What’s more, this is a high-impact business because you’re working one-on-one with your clients, helping them achieve their biggest goals. Disadvantages of a coaching business As such, a coaching business isn’t scalable. You need to turn to another business model, such as group programs or online courses to scale your business after you’ve filled your business with private clients. How to start a coaching/consulting business The best marketing model for new coaches is to tap into your network, spread your expertise on podcasts or on a platform like LinkedIn, or join existing communities on social media. However, for the specific steps to get started, check out my guide on how to start a coaching business. Alternatively, watch this quick video where I share how you can start your coaching business in the next 24 hours (yes, it can be that simple): Business model #3: Group programs Another business model that lots of solo entrepreneurs gravitate to is group programs. In the groups programs model, you’re doing coaching or consulting, but you’re doing it in a group setting. The beauty of this kind of business model is that the group, while relying on you for your expertise, also feeds off of the strengths of the other members. Their participation is just as important as yours and creates a beautiful dynamic between members when it’s properly managed. Just like with coaching and consulting, group programs can happen in nearly any niche. They can take a lot of time and patience to create, build, and grow, but group programs can pay you really well once you figure out your pricing structure and how often you want to run new groups. Also, group coaching is relatively difficult to start from scratch unless you have proof that your coaching works. You need to build relationships with more people than you’d need to if you sell individual coaching. That’s why it’s a good idea to first start a one-on-one coaching/consulting business. Once you’re at the level where you can’t take on more private clients, you can switch to group coaching and scale your offers. Advantages of group programs Group programs are scalable and highly profitable. For instance, if you sell packages at $3,000, you only need to sell three packages to make six figures a year. Because you don’t have a lot of costs, your profit margins will be high. Disadvantages of group programs This internet business model is fairly difficult to set up as a new entrepreneur unless you have an existing audience. How to start a group program business If you have an existing audience, you can market your group program directly to them. Otherwise, I recommend using the same marketing model as you’d use when building a coaching business. To start a group program business, take a look at my guide on group coaching. #4: Agency The agency model is a more scalable form of freelancing. However, instead of doing the work yourself, you’re outsourcing it to your team. You can take your agency to multiple six figures, seven figures, and beyond. You don’t need much to start an agency. But it takes plenty of experience to run an agency that offers real value to its customers. First of all, if you do it in the wrong way, your profit margins will be low. That’s because agencies are people-focused businesses and your biggest cost will be your team. Second, unless you have a good amount of experience, you just won’t be able to offer the level of results you need for long-term success. That’s why a freelancing business or a coaching/consulting business are better starting points for new entrepreneurs. Plus, these online business models have fewer startup costs. Once you’re at the level where you’ve filled your pipeline with clients, you can turn your business into a more scalable agency model. Advantages of an agency business An agency business is a scalable business that can be profitable if you build it in the right way. The barrier to entry isn’t too steep, so it’s a good business model for people who already have experience in freelancing, coaching, or consulting. Disadvantages of an agency business Agency businesses can also be highly unprofitable and become incredibly time-consuming. To avoid any of these, it’s so important that you have initial experience in building another business. How to start an agency The best way to start an agency business is to tap into your existing network, audience, or pool of clients. There are obviously ways to scale your business but those are the most high-impact strategies with the highest return in the shortest amount of time. For all the steps that go into building an agency, take a look at this in-depth guide on starting your own agency business. Business model #5: Creator / influencer The creator economy is up-and-coming with the influencer market valued at $16.4 billion. And no wonder – there are plenty of ways you could let your creativity shine on social media. Creators can make money through the YouTube partner program, from brand partnerships on Instagram or TikTok, thanks to promotions on podcasts, donations on Patreon, or subscriptions on Substack. Now, making money online through any of these platforms takes time as you first need to build up a loyal following. Without an audience of hundreds of thousands, you likely won’t be able to monetize your channel to the extent you need to build a sustainable income. But once you have one, you’re likely to have high profits because a creator business tends to have relatively low expenses. However, one big downside is that it’s a somewhat unpredictable model. As an influencer, you rely on advertisers, as well as the platform where you establish your brand. That’s why it’s a good idea to diversify your income with additional offers, such as courses. Advantages of a creator business Creator businesses have several benefits. They’re fun, creative, and can be highly profitable. You build your own brand and an audience to which you can sell different offers – from courses to physical products. Get the Ultimate Guide for building a 6-Figure Coaching Business so you can achieve more freedom! Get Instant Access Disadvantages of a creator business Creator businesses are fairly difficult to establish. Creating a personal brand is demanding and building an audience takes time. Unless you build other revenue streams, you’re dependent on brand partnerships. How to start a creator business To become an influencer, start posting consistently on one or two platforms, such as TikTok or Instagram. Brainstorm new content ideas and angles to keep yourself top-of-mind. For more steps on how to start a content creator business, take a look at this guide by Later. Business model #6: Ecommerce business Ecommerce is a $5.7 trillion market. And the ecommerce business model is a popular one. You can set up an online store using a shop builder like Shopify or create one on Etsy and start selling physical products online. What’s more, Amazon FBA offers another option to set up your own ecommerce store. There are also plenty of tools to promote your online store. You can use Kickstarter to fund your project or start driving paid advertising or traffic from search engines to grow it. That said, physical products do come with a big challenge. You see, you first have to develop a product. Then, you need to buy inventory (so that you can sell your products without having to tell customers that their orders will be significantly delayed), and last, you also need to ship your orders. All in all, ecommerce costs tend to amount to $40,000 in the first year alone. Inventory and manufacturing amount to 31.6% and shipping to 8.7%. Plus, physical products are often not high-priced products. If you make a $50 profit on your product, you need to sell 40 of them to make $2,000. So while an online store can be really popular and scalable, you might be better off starting a business with low startup costs if your goal is to build a business as fast as possible. Advantages of ecommerce businesses Physical products are highly scalable once you have a supply chain in place. If you know how to grow your business and brand, you can build a profitable online business. Amazon FBA can take away some of the challenges of setting up online stores. Disadvantages of ecommerce businesses Ecommerce is difficult to build into a sustainable business. It’s not a great business model for those just starting out because you need a lot of volume to build a business. How to start ecommerce businesses The first step in becoming a vendor online is to develop a product that fills a market need. Then, you need to find a manufacturer to produce that product. And finally, a shipping company to ship it to your customers. For the specific steps, read this guide by Shopify on how to get started in ecommerce. Business model #7: Dropshipping Dropshipping is a more flexible alternative to other ercommerce business models. A dropshipping business is one of several ecommerce business models, but instead of manufacturing a product, you send it straight to the end consumer from a third-party seller. In other words, you don’t have to incur those extra costs like manufacturing and shipping. But while the business model is attractive, dropshipping has a scammy reputation. Too many people have misused it. And unfortunately, most dropshipping products are not high-quality products, which means that you’re not really offering value to your potential customers. What’s more, dropshipping works just like ecommerce – you can only charge so much for your products and need to sell many of them to increase your revenue. With those factors in mind, this isn’t the best business model for new entrepreneurs. Advantages of dropshipping Dropshipping is a fairly “hands-off” business because if you find a good supplier, you don’t have to worry about manufacturing or shipping. Disadvantages of a dropshipping Most suppliers don’t deliver quality products. Plus, you still need to build up a robust system that offers enough revenue to make this business model profitable. How to start dropshipping First, you need to find a product that meets customer demand. Then, you need to find a dropshipper and finally, sell that product. This guide by Shopify shows you the ins and outs. Business model #8: Information products / online courses If you are great at teaching people through written, video, and/or audio format, you might consider creating and selling information products online and delivering them to your customers via an online course. With an online course, you teach a skill or strategy to your students. And they can be in very niche markets. There are digital products on topics like building tiny houses, calligraphy, and singing. The best part about an online course business is that you can build a scalable business. You see, an online course is an asset you can sell over and over again. Courses are one of the main reasons I’ve built a business that lets me work a few hours a week while helping 1000s of people start their online businesses. (You can read more about my journey here.) However, this business model takes time to build. A faster route is to first build a service-based business and then turn your coaching or consulting methodology into an online course. In this short video, I explain why I’d choose the coaching route before getting started with courses: Advantages of a course business A course business is one of the most profitable internet business models out there. You create an asset that can be sold many times over without additional costs. Disadvantages of a course business Information products take time to create and build. You need an existing audience or a good amount of traffic to build a sustainable business. How to start a course business The first thing you need to start your course business is a methodology to teach. (That’s why I actually recommend that you start coaching first and then turn your system into a course.) Then, you need to build an audience. To learn more, read my guide on how to create a profitable online course business. Business model #9: Blogging A blogging business is all about building a blog and then monetizing it in different ways. This could be through advertising, affiliate offers, or digital products – a mix of many other business models. Most blogs are niche sites that focus on specific topics, such as gardening, business, or career advice. Blogs can have high profit margins as they don’t require other costs than website-related costs. And ultimately, you can earn passive income (not that any income is truly passive, there’s always some work involved in making money online). At the same time, you need to grow your blog’s traffic. You need organic search traffic and traffic from other traffic sources (such as social media) to even start turning a profit. And that traffic takes time to build. That’s why blogging is a better business model once you’re more experienced in building website traffic. Advantages of blogging Blogging is a scalable business that you can build to a point where it runs in the background and earns money from passive income streams like affiliate offers. Disadvantages of blogging A blog takes a long time to build because you need a lot of traffic to create a profitable business. Learning how to drive traffic is a skill in itself so this is not a beginner-friendly business model. How to start blogging The first thing you need as a blogger is a niche. Then, a blog. And finally, a mix of social media and organic search engine traffic. For more steps on how to build a blog, check out this guide. Business model #10: Affiliate marketing Affiliate marketing is a $12 billion industry. It involves selling someone else’s product and getting a commission for it. Typically, you build your affiliate business through a blog, YouTube, or another social media channel. For the best results, you’ll focus on a niche market (like software or supplements). The affiliate business model can be profitable. After all, you don’t have your own products to develop, so you could even earn passive income. At the same time, it takes time to build up the traffic or following you need to make a proper income from affiliate marketing. And you first need to learn how to drive that traffic. As a result, affiliate marketing isn’t the best online business model for beginners – but it can be a great way to make money online once you know how to drive traffic to your website. Advantages of affiliate marketing Affiliate businesses can be highly profitable. This is also the most “passive” internet business. Disadvantages of affiliate marketing You need a lot of traffic to make your affiliate offers work. After all, you get a small percentage of each sale, so you need to find a good offer and build traffic to that offer. How to start affiliate marketing As an affiliate marketer, you typically build niche websites that promote your affiliate offers. First, you need to find the right offer. Then, start a website and drive traffic to that offer from search engines or even through paid traffic. This guide by Ahrefs will help you get started. Business model #11: Subscription / membership model A membership site is a model that relies on having some very specific knowledge and then having people pay you a fee to be a member. This is called the subscription model or membership model. There are plenty of variations of this model. Some provide a physical newsletter that members get every month. There may or may not be any interaction with other members. On the other hand, the feeling of community and mastery-level feedback might be the biggest selling point for certain types of memberships or subscription services. Membership sites are pretty simple to set up because you can run your business as a membership website with a forum on a WordPress website or have a Secret Group on Facebook that only paid members have access to. Whatever you decide to do, you’ll want to do a lot of research beforehand to make sure that there is a market and a need for what you want to offer. It can be a very lucrative model with as much time investment as you’re comfortable doing after you get it up and running. At the same time, a membership model is far from generating passive income. Keeping your community engaged takes a lot of effort. You might even need to hire contractors to take care of parts of your group. That’s why it isn’t the best business to get started with, simply because there is often a lot of churn involved (people subscribing and then unsubscribing after a few months). It’s a model you can add on to your existing business once you have a stable and sustainable coaching or course business. Advantages of a subscription business A subscription business can be scalable while being a relatively low-maintenance business. Disadvantages of a subscription business Subscription businesses tend to have high churn so you need to consistently get more people into your program. If you’re looking for a high-impact business model, a coaching or group program model might be better alternatives. How to start a subscription business First, you need to develop a membership program to sell. The next step is to grow traffic to that offer or promote it to your audience. Different traffic channels include social media and traffic from search engines. To learn how to grow a membership site, take a look at this guide by Kajabi. Business model #12: Online marketplace Next up: Online marketplaces. This is a rapidly growing online business model that you build to serve two sides: Vendors and buyers. Think businesses like Airbnb, Upwork, or Uber. There are different no-code tools that can help you set up a marketplace, such as Sharetribe. So, the technical side isn’t that complicated. However, marketplaces are really demanding to build. You need to first attract one side of the platform (vendors) and then get enough buyers to keep vendors on the platform. In other words, you need to know how to build two audiences – and it takes time to learn how to grow even one! Plus, it’ll take time to create a profitable business. All in all, while they can be highly lucrative once they attract enough people, marketplaces aren’t a great business for small business owners. Advantages of a marketplace Marketplace businesses are relatively new internet business models. With that, there is a lot of room for conquering different niches. And once you’ve successfully built a marketplace, you can scale it relatively easily and build a profitable business. Disadvantages of a marketplace Marketplaces are difficult to build, especially if you have no experience in building businesses, driving traffic, and growing brands. A marketplace is not a great option for new entrepreneurs, especially if you’re looking to quit your 9-5. How to start a marketplace You first need an idea and build your marketplace website, your “minimum viable product.” Then, you need to establish market-product fit – that there is a market for your idea. And finally, you’ll start promoting your marketplace. Read this guide on starting a marketplace for all the details on how to build this type of business. Business model #13: Apps Revenue from apps is estimated to grow to $613 billion by 2025, with the biggest segments being games, networking, and entertainment. In other words, app businesses are booming. That’s why it’s a popular business model used by social media platforms, app-based businesses like Uber, and gaming companies. However, as with software businesses, you need to have a programmer on the team to help you build an app. (Unless you already have those skills.) You also have to scale your app fast because your revenue will depend on small in-app purchases or a monthly fee. Learning how to grow your business takes a lot of time. You might even need funding to bring your idea to life because you won’t achieve much without critical mass. This isn’t the best online business model for new entrepreneurs. By first working on a less resource-intensive online business, you’ll be able to grow your revenue faster and ultimately, launch and grow an app. Advantages of apps Some of the biggest businesses in the world are app businesses. Apps are scalable, profitable, and can be created in diverse industries. Disadvantages of apps App businesses require both technical and business know-how. As an app entrepreneur, you absolutely will need experience from building another business. Otherwise, it’ll be very difficult to reach the scale you need to make your app successful. How to start an app To start an app business, you need an idea, after which you need to code (or hire someone to code) your app. Once you’ve launched your app, you’ll need to execute a growth plan to quickly grow your app’s user base. This post on app development gives you all the details. Business model #14: Software-as-a-service Software-as-a-service or a SaaS business model is a business created around a software product. Users then pay a monthly fee to use the software. Just think of companies like Slack or Zoom – both are SaaS businesses. Overall the software business model is one of the most profitable online business models. Your business is highly scalable and your software is an asset that you can sell many times over. But what does it take to build a SaaS business? While there are more no-code tools out there these days, you still need to have a software developer on the team. Plus, a software business takes time to build. First, you need a “minimum viable product.” Then, you need to launch it, build up a customer base, and scale your business. That’s why a SaaS business isn’t the best online business model for beginners because it’ll take time to build. Advantages of a SaaS Software businesses can be quite profitable and scalable. After all, lots of big startups and more established businesses have built their businesses with this business model. A software is a digital asset that you don’t have to tailor to every individual customer. Disadvantages of a SaaS Software businesses are one of the more advanced business models. You’ll need to develop a great SaaS and sell it – something that’s not easy to do without a lot of external funding. This business model requires investments and takes time to build into a profitable business. How to start a SaaS The biggest thing for a SaaS business is an in-demand idea that people want to pay for not just once but on an ongoing basis. You also need to develop your software and start selling it, first as an MVP and later as a full-fledged software product. Get the Ultimate Guide for building a 6-Figure Coaching Business so you can achieve more freedom! Get Instant Access This post on how to start a software business even if you have no experience is a pretty good run-through on how to build a SaaS. Over to you! There you have it! These are the best online business models. Putting it all together from start to finish is where a lot of people get tripped up…but it doesn’t have to be that way for you. Take one step at a time and start with the end in mind. Which of these online business models are you excited to start with? Let me know in the comments!

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