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Portfolio of Anthony Goodwin, freelance Creative/Art Director and Designer. Developed by Aristide Benoist.
I met Sondra Funk through my friend and former client Katie late in 2017, as she was developing her life coaching business. Located in the mountains of Colorado, Sondra wanted her brand to reflect her surroundings. It was important to have some sort of mountain illustration in her logo - to both r
Agency Jean turns ideas into reality, building brands that convert with the right audience. Explore our brand collections to be inspired.
Our creative branding agency services include brand identity, logo design, packaging design, website development, copywriting and more.
Good Day Design Co. Blog features articles and tips about marketing and brand development for freelancers, creatives and business owners.
2012 Secondary 2N1 Project: Dining Accessories @ the idea generation and development stage I taught the students the technique I called 'Concept Borrowing' for idea generation. The first step is to start off with lots of innovative concepts for 'borrowing'. The table concept (in red) is one existing innovative product. This table top idea is a colored-paper storage which is designed to double up as a drawing table for children. That is VERY CLEVER! The idea of multi-color and layering table top can be adapted and transformed into an idea for a possible dining table. In this way an idea can be quickly generated and ready to be refined and modified to suit the needs for the current design situation. NEXT... the S.C.A.M.P.E.R. technique in Action The SCAMPER Technique in Brief I taught my students the S.C.A.M.P.E.R. technique to generate ideas with the focus on 'Adapt' to kick-off ideas. Students are required to research on various general type of storages. Different from when they have chosen to design and make. A Quick Example on using the S.C.A.M.P.E.R. Technique The example is an example of 'concept borrowing'. What it means is to identify innovative functional concepts of various storage solutions and 'adapt' their functionality to their intended project. By using 'concept borrowing' the student generating ideas can basically turn any existing concepts literally into anything they want. This not only helps a great deal in starting the ideas generating process, it also enables high quality concepts to begin with as initial ideas. These ideas can be accessed, combined, etc, selected and developed at a later stage. Idea Generation and Development focusing on FUNCTIONALITY The above example shows an existing (drawn) Key Storage Concept. Notice how exactly the way it holds the key tag is 'copied' and 'adapted' as a note holder? The borrowed concept is then further worked on, improved and modified to make sure the idea works and works well as intended. Idea Generation and Development focusing on FUNCTIONALITY then AESTHETICS The example above shows again a summary on generating ideas focusing on Functionality. It is important to think about how to design things that will truly work. At this stage, I will expect to be commuting frequently to the workshop to work on models and prototypes to test my assumptions. To make sure my ideas do work. At the lower half of the example, you'll notice I've started toying with shapes and forms. Adjusting the solutions proportion and further modifying its overall appearance. It is normal for ideas to keep flowing in as you think and thinker with ideas and improvements. Sketch and note everything down. And have lots of fun doing so. =) Let me know if you liked this section. =) A follow up for the S.C.A.M.P.E.R. Technique, click 'HERE'.
With a brief to parlay their purpose into a powerhouse brand, Smack Bang got to work on branding, packaging, web design & more for probiotic brand Giddy Citizen.
Unlock the secrets of effective garment design with our guide on crafting a compelling mood board. Learn to translate inspiration into a visual blueprint, connecting themes, textures, and colors. Elevate your creative process with our step-by-step approach. Download the FREE Garment Development Tool
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Developer Advocates designed by Kasia Bojanowska for DigitalOcean. Connect with them on Dribbble; the global community for designers and creative professionals.
When it comes to creating a brand from scratch, you often need to understand the overall look and feel you want your customers to have.
A mood board is a visual collage made up of pictures, colors, patterns, textures words, and any other elements, that when put together, visually represent your unique brand with more clarity than words can describe.
