Pendant lighting NY - CX Design

It's no secret that attracting, satisfying, and retaining customers is becoming increasingly challenging. The sheer amount of choice and demand for fast, flawless service demands businesses to formulate and execute effective ways to deliver excellent customer experiences. Without acknowledging the importance of the customer experience at every touchpoint, companies miss out on great opportunities to

Create Empathy: create reciprocal empathy by first listening to their problems and then telling them about your problems — because you have empathized with them, they are now obliged to empathize with you. #ux #sales #cx #design #ucd #startups #ixd #marketing #ui #psychology #uxr #neuroscience #hci #entrepreneurship #sem

Citroen CX Design Sketches

Illicit Major: when the major term is undistributed in the premiss but is distributed in the conclusion (but not vice versa!). (e.g., “All Londoners are European. No Parisiens are Londoners. Therefore no Parisiens are European.”) #ux #sales #cx #design #ucd #startups #ixd #marketing #ui #psychology #neuroscience #hci #entrepreneurship #sem

Ad Nauseum: aka “Repetition” when referring to something that has been done or repeated so often that it has become annoying or tiresome. (e.g., “That is bad, bad, bad. Oh, that's so bad.”) #ux #sales #cx #design #ucd #startups #ixd #marketing #ui #psychology #neuroscience #hci #entrepreneurship #sem

Data Dump: People have bounded rationality and can only process so much information at once, after which they get confused — and by using the 'data dump', you can appear very collaborative whilst severely muddying their waters by giving them more information than they can easily process. #ux #sales #cx #design #ucd #startups #ixd #marketing #psychology #uxr #neuroscience #hci #entrepreneurship #sem #uxw #ui

Illicit Minor: when an argument is based on a syllogism but does not maintain the scope defined in the minor (second) premise when forming the conclusion. (e.g., “All New Yorkers are beautiful. All New Yorkers are intelligent. Therefore all intelligent people are beautiful.”) #ux #sales #cx #design #ucd #startups #ixd #marketing #ui #psychology #neuroscience #hci #entrepreneurship #sem

Over-niceness: While it’s common to reciprocate kindness, issues arise when individuals we barely know expect more than they offer. #ux #sales #cx #design #ucd #startups #ixd #marketing #psychology #uxr #neuroscience #hci #entrepreneurship #sem #uxw #ui

Jackhammer: This rapid repetition acts like a hammer, whacking home the message when you want to express significant emotion — which also occupies time and prevents the other person from responding; hence this may be used to block out the other person from making any opposing point. (Go, go, go! That's right! Keep going! Keep going!) #ux #sales #cx #design #ucd #startups #ixd #marketing #psychology #uxr #neuroscience #hci #entrepreneurship #sem #uxw #ui

Proposition: a declarative statement you create, defend, or refute, which should be debatable and provable, and it can be categorized as fact (focusing on truth), value (evaluating morality), or policy (advocating action). #ux #sales #cx #design #ucd #startups #ixd #marketing #psychology #uxr #neuroscience #hci #entrepreneurship #sem #uxw #ui

Multiplicity: To occupy their minds keep talking. Do not just make one point and wait for an answer. Say many different things, one after the other — make the things you say controversial or otherwise of sufficient interest to them so that they will want to reply. #ux #sales #cx #design #ucd #startups #ixd #marketing #psychology #uxr #neuroscience #hci #entrepreneurship #sem #uxw #ui

Alternative Close: offer more than one clearly defined alternative to the customer. #ux #sales #cx #design #ucd #startups #ixd #marketing #ui #psychology #neuroscience #hci #entrepreneurship #sem

Extension: Any statement or argument, when generalized, can be made to appear ridiculous. This typically takes the case of picking a few aspects of the argument and pursuing them to the extreme — which force them into defending your point of exaggeration (thus distracting them from more important points). #ux #sales #cx #design #ucd #startups #ixd #marketing #psychology #uxr #neuroscience #hci #entrepreneurship #sem #uxw #ui

Find One Instance to The Contrary: When your opponent makes a proposition, and by false inference and distortion of his ideas you force from it other propositions which it does not contain and he does not in the least mean (you said you cannot afford a car, but you can afford a house). #ux #sales #cx #design #ucd #startups #ixd #marketing #psychology #uxr #neuroscience #hci #entrepreneurship #sem #uxw #ui

Ethos: uses trust, and focuses first on the speaker — showing the speaker as a person of integrity and good character. {Reputation, Character, Credibility} #ux #sales #cx #design #ucd #startups #ixd #marketing #ui #psychology #neuroscience #hci #entrepreneurship #sem

Emotion: serves several important functions, they help us adapt to our environment, communicate our needs and intentions, and make decisions — they can also motivate us to take action and influence our behavior; plus captivate the attention of others. #ux #sales #cx #design #ucd #startups #ixd #marketing #psychology #uxr #neuroscience #hci #entrepreneurship #sem #uxw #ui

Socializing: seal changes by building them into the social structures. When something becomes a social norm, people will be far more unlikely to oppose it as to do so is to oppose the group and its leaders. #ux #sales #cx #design #ucd #startups #ixd #marketing #ui #psychology #neuroscience #hci #entrepreneurship #sem

Value Appeal: works best for moral, ethical, or otherwise socially-oriented decisions — use them when you want the person to be good and avoid doing things they may later regret. #ux #sales #cx #design #ucd #startups #ixd #marketing #psychology #uxr #neuroscience #hci #entrepreneurship #sem #uxw #ui