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When it comes to running ads on Facebook it’s not as easy as grabbing an image and sharing it as an ad. There are multiple fields such as headline, format, description, CTA, website URL, display link… the list goes on and on. For most, this can feel overwhelming and with all those fields it can be difficult to know what goes where. This is why we are here, to make sure you understand what fields matter so that you can create thumb-stopping Facebook Ads and get back to running your business.