Marshmallow insures people whose circumstances are hard to price, by seeing difference as an opportunity – not a cost. The rebrand positions Marshmallow as the insurance brand that backs the exceptions to the rule. Insuring difference. Over 1 million people migrate to the UK from all over the world every year. But most insurance models […]
On The Edge recently worked with the creative agency How&How to create a branding system that would speak to the Gen Z audience while still being relatable to scientists.
Marshmallow insures people whose circumstances are hard to price, by seeing difference as an opportunity – not a cost. The rebrand positions Marshmallow as the insurance brand that backs the exceptions to the rule. Insuring difference. Over 1 million people migrate to the UK from all over the world every year. But most insurance models […]
On The Edge recently worked with the creative agency How&How to create a branding system that would speak to the Gen Z audience while still being relatable to scientists.
Previously marketed as a brand for bartenders, Eager is a juice brand with a knack for wit. The brand recently shifted gears and wanted to be available for consumers to purchase. Working with Ragged Edge, the refreshed packaging system flips the juice category on its head. Instead of focusing on false claims and cliche, oversized […]
Ragged Edge rebrand celebrates the pickiness of modern travellers.
Marshmallow insures people whose circumstances are hard to price, by seeing difference as an opportunity – not a cost. The rebrand positions Marshmallow as the insurance brand that backs the exceptions to the rule. Insuring difference. Over 1 million people migrate to the UK from all over the world every year. But most insurance models […]
Houst is a professional hosting service that’s managed over 250,000 home-sharing bookings across five continents on Airbnb, Expedia, Rightmove and more. The company was previously known as Airsorted and had begun to establish themselves as a leader in the fledgeling professional hosting industry. In an attempt to cement their place and step out of Airbnb’s shadow, they decided a total rebrand was required and sought help from London-based agency Ragged Edge to make it happen.
On The Edge recently worked with the creative agency How&How to create a branding system that would speak to the Gen Z audience while still being relatable to scientists.
Houst is a professional hosting service that’s managed over 250,000 home-sharing bookings across five continents on Airbnb, Expedia, Rightmove and more. The company was previously known as Airsorted and had begun to establish themselves as a leader in the fledgeling professional hosting industry. In an attempt to cement their place and step out of Airbnb’s shadow, they decided a total rebrand was required and sought help from London-based agency Ragged Edge to make it happen.
East London Liquor Co. is up for a fight. Forget botanical bathtub bullshit. You can have decent drinks at a decent price. This rebrand takes a stand.
Previously marketed as a brand for bartenders, Eager is a juice brand with a knack for wit. The brand recently shifted gears and wanted to be available for consumers to purchase. Working with Ragged Edge, the refreshed packaging system flips the juice category on its head. Instead of focusing on false claims and cliche, oversized […]
Ragged Edge rebrand celebrates the pickiness of modern travellers.
Community-based bike insurance start-up Laka has been rebranded by creative agency, Ragged Edge.
Northzone is an early-stage venture capital fund that partners with founders “who take on whatever the world throws at them”. Since 1996, they’ve made over 150 investments across Europe and the US, raising over €1.5 billion and surviving two financial crisis unscathed.
On The Edge recently worked with the creative agency How&How to create a branding system that would speak to the Gen Z audience while still being relatable to scientists.
Food and recipe platform Mob has dropped ‘Kitchen’ from its name as part of a playful rebrand from London-based Studio Nari
Northzone is an early-stage venture capital fund that partners with founders “who take on whatever the world throws at them”. Since 1996, they’ve made over 150 investments across Europe and the US, raising over €1.5 billion and surviving two financial crisis unscathed.
On The Edge recently worked with the creative agency How&How to create a branding system that would speak to the Gen Z audience while still being relatable to scientists.
On The Edge recently worked with the creative agency How&How to create a branding system that would speak to the Gen Z audience while still being relatable to scientists.
On The Edge recently worked with the creative agency How&How to create a branding system that would speak to the Gen Z audience while still being relatable to scientists.
Ragged Edge rebrand celebrates the pickiness of modern travellers.
Ragged Edge has rebranded Laka, a community-based insurer of cyclists. The new brand sets Laka up to change the fundamentals of insurance, offering a revolutionary model to turn the industry on its head.
Ragged Edge's rebrand for East London Liquor Co. gives it some local 'fighting spirit'.
Houst is a professional hosting service that’s managed over 250,000 home-sharing bookings across five continents on Airbnb, Expedia, Rightmove and more. The company was previously known as Airsorted and had begun to establish themselves as a leader in the fledgeling professional hosting industry. In an attempt to cement their place and step out of Airbnb’s shadow, they decided a total rebrand was required and sought help from London-based agency Ragged Edge to make it happen.
Ragged Edge's rebrand for East London Liquor Co. gives it some local 'fighting spirit'.
“If you’re doing things differently, you need a branding agency doing things differently,” Ragged Edge state, deftly capturing not only their company ethos but their work with status-quo-defying fintech superstar Wise. The project – to globally rebrand the money transfer turned account business – was a gargantuan undertaking, nobody can deny that. That’s why the London-based branding agency were the perfect fit, driving the rebrand with big ideas for a company with big ambition. And so, it’s only fitting that Ragged Edge’s Creative Director Luke Woodhouse and Wise’s Design Director Cameron Worboys take it from here, detailing the thoughts, trials and triumphs of the project.
Rebranding Trussle as the ‘home of home ownership’.
Ragged Edge has recently rebranded Qbic, a city hotel that's built on creativity and a belief that you don't have to accept the conventional.
On The Edge recently worked with the creative agency How&How to create a branding system that would speak to the Gen Z audience while still being relatable to scientists.
Ragged Edge revolutionises workplace well-being with new Unmind rebrand.
On The Edge recently worked with the creative agency How&How to create a branding system that would speak to the Gen Z audience while still being relatable to scientists.
Go.Compare, the brand we all can't help but sing in our heads, has enjoyed a big and bold rebrand courtesy of Ragged Edge. The London studio leaned into its point of difference, highlighting the ma...
Rebranding Trussle as the ‘home of home ownership’.
Ragged Edge's rebrand for East London Liquor Co. gives it some local 'fighting spirit'.
Go.Compare, the brand we all can't help but sing in our heads, has enjoyed a big and bold rebrand courtesy of Ragged Edge. The London studio leaned into its point of difference, highlighting the ma...
Ragged Edge rebrands Airsorted as Houst to move away from its Airbnb-based origins.
On The Edge recently worked with the creative agency How&How to create a branding system that would speak to the Gen Z audience while still being relatable to scientists.
Go.Compare, the brand we all can't help but sing in our heads, has enjoyed a big and bold rebrand courtesy of Ragged Edge. The London studio leaned into its point of difference, highlighting the ma...
Restaurant chain Giraffe has relaunched as Giraffe World Kitchen, with integrated branding agency Ragged Edge having delivered the new brand positioning dubbed "Taste A Whole New World". The overhauled identity includes a new logo, visual identity and tone of voice. The agency has overseen the application of the brand across every touch-point, both internally and
Northzone is an early-stage venture capital fund that partners with founders “who take on whatever the world throws at them”. Since 1996, they’ve made over 150 investments across Europe and the US, raising over €1.5 billion and surviving two financial crisis unscathed.
