It is essential to maintain a healthy stream of flexible brand identity systems in 2022. Read our latest blog to learn about flexible brand identity.
Design Reviewed, a personal project dedicated to digitally preserving graphic design history and documenting visual culture from the last century.
Are & Be created a bright new brand identity for lighting consultancy start-up, MNNM Solutions. Explore the case study to learn more.
Variant is an early-stage fund founded on a simple idea: the networks that define the next generation of the internet will turn users into owners. Aiming to define the leading edge in Web3, the venture fund is helping foster community around founders and their ideas. By working with them at the earliest possible stage, Variant is a connector of the dots, cultivating communities around these visionaries. When Boston-based creative studio Regrets Only began building its brand identity, Principal Caleb Halter tells us, “we saw a parallel between that and their portfolio’s focus on Web3. The blue is inspired by default hyperlink styling and is a nod to both the aesthetics and base functionality of the early web.”
Flexible Visual Systems is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language.
“Flexible Visual Systems” teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic.
The unthinkable, the unimaginable, the unforgettable. They say the best way to cope with tragedy is to keep moving forward. However, the reality of the new World Trade Center was more than a decade in…
“Flexible Visual Systems” teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic.
We help ambitious businesses unlock the power of their brand through deep collaboration.
Master thesis by Emanuel Jochum (ejochum.com) about how flexible design systems turn brands into dynamic visual identities (May 2013) Dynamic Branding will be re-launched in 2018 as a research project about brand strategy from a design perspective, including interviews, inspiration and best practice cases. Stay tuned at ejochum.com
Last month ICON magazine asked us to contribute to their popular Rethink feature. The feature asks designers to redesign something they think needs updating, has been designed badly or has a problem…
Bruce Mau Design has come up with a flexible identity system for Sonos that features an amazing pulsating optical illusion.
“Flexible Visual Systems” teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic.
Against Institutional Racism, or AIR UK, is a Black and POC-led grassroots organisation that’s campaigning to change Great Britain’s policing and education legislation. They also use their Instagram account to feature under-reported or misrepresented news stories and to spotlight inspirational Black and POC individuals.
This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time.
Very rarely is exactly one design system created to serve exactly one product that expresses exactly one design language. Nearly all the design systems we've worked on require a high degree of flexibility in order to properly serve our clients' needs. Some of this flexibility is achieved by variabil
In dieser vierteiligen Artikelserie behandelt Martin Lorenz die Fragen: Was ist eine visuelle Identität? Wodurch zeichnet sich eine zeitgenössische visuelle Identität aus? Ist ein Logo eine visuelle Identität? Wodurch gewannen die flexiblen visuellen Identitäten an Popularität? Sind flexible visuelle Identitäten wirklich neu? Wie könnten flexible visuelle Systeme typologisiert werden? Teil 1 – Teil 2 – […]
