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HP unveils sustainable impact program for partners
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PR&Associates - HP Introduces Powerful New Global Partner Program HP Amplify™ arms partners with the capabilities and insights required to drive growth in the customer-driven digital age News highlights: • Delivers simplified and easy-to-navigate global1 structure with two distinct tracks • Rewards partners for value-added services, collaboration and capabilities • Accelerates digital transformation with insights-driven data and collaboration tools Bangkok, Thailand, July 16, 2020 - Today, HP Inc. unveiled HP Amplify, a first-of-its kind global channel partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences. Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. The new program goes into effect November 1, 2020 for commercial partners with retail partners slated to transition in the second half of 2021. By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level. Now comprised of just two distinct tracks – Synergy and Power – with clear compensation levels, HP Amplify provides partners with the flexibility to invest in value-added services and capabilities. The more a partner invests in these capabilities, the higher the rewards. “Today’s buyer expects streamlined, automated and personalized experiences. To thrive in this changing environment – with data as the new currency - requires a combined shift to relate to our customers as individuals, not markets,” said Lim Choon Teck, Managing Director of HP Thailand “HP Amplify not only makes it easier for partners to do business with HP - it provides partners with a clear path to ready their business and succeed in today’s environment and beyond – to capitalize on emerging trends and play a central role in the evolving customer buying journey.” Experiences at the Speed of Digital Customers have dramatically altered how they research and buy technology and how they engage with brands, buying more products and services through digital channels, such as e-commerce, partner portals and marketplaces. At the same time, technology and digital transformation are advancing at an astounding pace while business models are shifting from simple transactions focused on selling products to contractual relationships. For the IT industry overall, and the channel specifically, it means business as usual is no longer an option. With the introduction of HP Amplify, HP is taking decisive actions to capitalize on these shifts, arming partners for future growth and to deliver a more satisfying customer experience. “HP and its partners have an enormous and exciting opportunity to reinvent the way we do business and our route-to-market,” said Lim Choon Teck “Yet addressing these opportunities requires overcoming system inadequacies, legacy habits and embracing new business models. We’re making this leap together, embracing and investing in important changes to our ecosystem and our shared capabilities.” Performance, Capabilities & Collaboration Designed to enable progressive go-to-market strategies that cater to a combination of transactional, contractual and hybrid selling models, HP Amplify focuses on three core pillars: performance, capabilities and collaboration. Performance As the traditional sales model has been upended, so too has the traditional channel compensation model. While the new program will continue to reward partners based on goals and volume, HP Amplify features an innovative measurement and reward system that accounts for the many strategic efforts partners employ throughout the holistic sales process, from registration volume to average sales value and account retention. Capabilities Beyond sales revenue alone, HP Amplify measures rewards based on new capabilities, including investing in and improving digital skills, service delivery capabilities, e-commerce/omnichannel experiences and secure data collaboration. Capabilities will be specialized and tailored to the sectors customers operate within, creating more personalized experiences and driving invaluable outcomes. HP Amplify rewards partners who invest in the capabilities to compete - and win - in a world dominated by e-commerce and digital-led customer journeys and experiences. The more capabilities around secure data collection, routes to market, services and specializations, the more access and benefits partners will receive. Collaboration Collaboration between HP and its partners is critical to our shared success. HP Amplify is designed to turn data analytics into deeper insights that inspire new strategies and steer innovation. HP will collaborate closely with partners to hone their digital skills, such as automated quotes and ordering, to provide a more consistent customer experience across multiple channels and equip partners with valuable research on the most important pain points in the customer journey. Armed with this added opt-in customer intelligence, partners will have more of a competitive edge, with the intrinsic ability to anticipate and enable more positive customer outcomes. As a result, partners will be able to serve customers more seamlessly through automated inventory updates, product returns and holistic data intelligence. These experiences will continue to build upon the long-standing bonds between customers, partners and HP. “For almost 40 years of serving the IT needs of SMBs and large scale enterprises, we continue to see the evolution of business model and customer buying preferences. In the new digital economy, customers go beyond transactional relationships. In addition, customers of today look for Partners that can deliver the best customer experience. With HP Amplify, this new partner program allows partners to build and share customer insights around it. This new partner platform enables HP and Partners to drive and deliver value-added solutions that revolves around customer experience, “said Rudolph Ng, CEO, Phil-Data Business Systems, Inc. Phil-Data is currently a Platinum Partner of HP and has been an HP partner for over 28 years. HP Amplify Impact HP’s dedication to sustainable impact through technology that makes life better for everyone, everywhere has long been integral to its business strategy and operations. Together, HP and its partners can make a lasting difference by acting in lockstep to further fuel innovation and growth in these areas. For this reason, as an extension of the company’s new global program, HP is introducing HP Amplify Impact, inviting all partners to join HP its pledge to address: • Planet: Working toward a circular, low-carbon economy • People: Respecting human rights, enable people across the value chain to thrive; and cultivate a diverse and inclusive culture • Community: Unlocking educational and economic opportunity while improving the vitality and resilience of local communities For partners who choose to join this opt-in pledge, HP will provide training and support, and help identify potential gaps in the goals partners wish to set and provide guidance on how to achieve those goals. HP will provide more details closer to the launch of HP Amplify on November 1, 2020. About HP Inc. HP Inc. (NYSE: HPQ) creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at www.hp.com
2020 PressRelease
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PR&Associates - HP Supplies Impact Program Brings More Customers and Partners on its Mission to Recycle 1.2 Million Tonnes of Hardware and Supplies by 2025 Bangkok, August 24, 2022 – Today HP Inc. launched the “HP Supplies Impact” Program to enable channel partners to help HP commercial users increase their ink and toner cartridge recycling across Australia, Korea, Malaysia, Philippines, and Singapore, with New Zealand and Thailand to follow later this year. The ASEAN (Association of Southeast Asian Nations) region is increasingly in the spotlight as a source of ocean-bound plastic pollution, which the World Bank has recognized with a US$20 million grant to support the current Southeast Asia Regional Program on Combating Marine Plastics. HP’s new initiative encourages businesses of all sizes to turn ad-hoc recycling events into a simple, seamless, continuous practice, helping HP customers and partners contribute more to sustainability efforts, while aligning with HP’s global mission to recycle 1.2 million tonnes of hardware and supplies by 2025. “Our aim is to continually increase the collection and recycling of Original HP supplies across Southeast Asian countries, Korea, Australia, and New Zealand with sustainability today an absolute imperative for a better environment, society, and business. HP Supplies Impact makes sustainability more attainable for customers of all sizes and sectors,” said Samir Shah, Vice President and Head of Print Category, Greater Asia, HP. To simplify the recycling process for customers, HP is providing biodegradable green recycling bags to partners from the HP Amplify Impact program, who will distribute these to customers during regularly scheduled visits. Customers can deposit all used HP ink and toner cartridges into the recycling bags for convenient collection by HP partners, who then pass all collected supplies to the HP Planet Partners program, a global initiative to collect and recycle used products in 76 countries and territories worldwide. This streamlined process demonstrates HP’s commitment to increasing recycling for customers and reducing plastic pollution. For every 30 ink or toner cartridges returned by a customer, HP is partnering with One Tree Planted, an environmental non-profit organization, to plant a tree in approved locations on behalf of the customer to help combat deforestation. “The strength and reach of our partner and customer network are a huge asset and by bringing our partners with us on this journey, we can work together to create a more sustainable and just world. HP Supplies Impact helps our Amplify Impact partners forge a unique movement to deliver long-term sustainability while differentiating themselves competitively,” said David Tan, Head of Channels and Supplies, Greater Asia, HP. As part of its broader sustainability strategy, HP has set an ambitious goal to enroll at least 50% of HP Amplify partners in the HP Amplify Impact program by 2025. A voluntary initiative within the global HP Amplify program, HP Amplify Impact provides more than 10,000 partners with the opportunity to join HP in its efforts to generate meaningful impact across climate action, human rights, and digital equity. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com
2022_Press Release
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