Imagine if all the developers, marketers, strategists and R&D managers in your company shared a common understanding of what a need is and which customer needs are unmet. Such alignment and focus…
Tom Verbist, a service design team lead, explains how he helps companies define the customer’s main needs.
The Job Map turns the fundamentals of Jobs-to-be-Done thinking into an innovation practice. This framework enables companies to deconstruct a job that customers are trying to get done into specific…
Jobs-to-be-Done provides a framework for categorizing, defining, and organizing the inputs that are required to make innovation predictable.
An Example of JTBD Elements Kalbach, Jim, 2020. The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs. New York: Rosenfeld Media. rosenfeldmedia.com/books/jobs-to-be-done-book/
Picture yourself understanding your customers pains so well that when you come up with an idea, it’s so good that your customers will beg you to build it and even pay you in advance for it. By the time you finish reading this article, you’ll have a clearer understanding of exactly who you are serving [...]
“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach loo…
The results of using the jobs-to-be-done (JTBD) framework can be amazing for your business. Here's why, and what you need to know.
The jobs-to-be-done (JTBD) framework defines, categorizes, captures, and organizes consumer needs. The jobs-to-be-done framework is based on the premise that consumers buy products and services to get jobs done. While products tend to come and go, the consumer need to get jobs done endures indefinitely. This theory was popularized by Tony Ulwick, who also detailed...
Replacing The User Story With The Job Story https://t.co/7wtQ9FvTHz #UX @alanklement #jtbd @Medium #CX
In this article, we explore how the jobs-to-be-done (JTBD) theory can help enhance your product discovery practice.
“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach loo…
To help you apply Jobs Theory to your everyday life in product development, we've created a Jobs-to-be-Done worksheet: the “Product Growth Cheatsheet.”
Outcome-Driven Innovation® (ODI) is a strategy and innovation process that enables a company to create and market winning product and service offerings with a success rate that is 5-times the…
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Gaining a deep understanding of the customer's job-to-be-done requires unique interviewing skills and techniques. Here are the methods that
This document helps you to take notes during a #JTBD interview. Use it to discover innovation potentials. Available as DOC and PDF.
You’ve probably run into the jobs-to-be-done framework/theory. I did several years ago when I first stumbled into the Milkshake Study…
Customer Progress is a key concept of JTBD. Growth Marketers can increase conversions at any stage of the user lifecycle (AARRR) by understanding the progress their customers want to achieve.
Imagine if all the developers, marketers, strategists and R&D managers in your company shared a common understanding of what a need is and which customer needs are unmet. Such alignment and focus…
If Demand-Thinking answers “what Job are customers trying to get Done [& what’s holding them back?]”, we also need Supplier — Strategizing to answer “How can we help them get it Done? [& should we?]”
UX Mapping Methods Compared: A Cheat Sheet by @segibb -> https://t.co/ZAJRTN4exB <- #CX #IXD #UX #HCI #IA #UI #SXD #UCD #SEM #JTBD @NNgroup
Whether you’re starting a social media marketing plan [https://buffer.com/library/social-media-marketing-plan/] from scratch or redefining an existing social media strategy [https://buffer.com/resources/build-social-media-strategy/], we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise. These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your social media efforts and ensure that the time you spend [http
Product design success depends on how well the product satisfies the customers’ needs. The better the product satisfies the needs, the more likely it will perform well on the market. Jobs To Be Done…
Один классный фреймворк, о котором, к сожалению, знают немногие: ✓ Jobs-To-Be-Done (JTBD) . ⏩ Его популяризировал профессор Гарвардской школы бизнеса и автор “Дилеммы инноватора” Клейтон Кристенсен.
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Pushing toward a deeper need is good, but you need to know when and how to draw the line at productive questioning. I’m not a yes-man by any stretch. But I will happily cop to being a…
This article explores how applying a Jobs-to-be-Done lens to your backlog can help identify and prioritize the items that will drive the most meaningful impact.
Say you’re designing something new for a product or service. Of course, you have your own ideas for what to do. But, how informed are you really about what is needed? This is a question I fac…
