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FW'20
THE BIG LEAP Our goal was to create something simple and iconic just like the brand itself. A universal message that could reach a wide international audience. Luckily enough, the film was very popular. and won many awards & grand prix, it got over 26 million hits on youtube and a clear boost in Lacoste sales and brand perception. It ran in cinema, online, on TV and oversize screens at tennis competitions such as Roland Garros, Wimbledon, flushing meadow etc... It was the first tv commercial for Lacoste and it has set the tone of voice for the other films I guess…I was actually also involved as creative director on the film “crocodile inside” that unexpectedly ended up as the grand-prix in Cannes (but that’s another story full of drama like the script itself). THIS CAMPAIGN HAS BEEN RANKED 23RD MOST AWARDED CAMPAIGN IN THE WORLD – GUNN REPORT (For more check the Awards section). CREDITS/TVC: Creatives: Damien Bellon (A.D)- Gabrielle Attia (C.W) - Agency Betc - Creative director: Remi Babinet & Antoine Choque - Director: Seb Edward (wanda) - Post-production: MPC London - Agency producer: David Green - Producer: Patrick Barbier, Romain Cavagnac & Jerome Denis - Sound production: Schmooze & Betc Pop - Music: Disclosure/Flume. Account team: Bertille Toledano, Brune Faillot, Fanny Buisseret - Lacoste team: Berta de Pablos, Felipe O.Baptista, Mylene Atlan, Sophie Bernard. Regarding the print work below (and the online work, gifs, moving images etc), we ended up using dancers and parcours performers as the simplest short cut to illustrate visually the tagline for the fashion collections. Here is first the latest campaign 2019 (called the Wind, illustrating adversity in a Fashionable way), then the dance campaign, and if you go further down we shot also another campaign about the 1933 brand’s heritage, using sports vintage pictures to promote mostly Lacoste accessories. PRINT CREDITS (Dancer): Photographer: Jacob Sutton (and his gang: Jordan, David & Harriette) - Post-production: Mark @Spring London - Producer: Karine Manzik & Sarah Clement - Assistant art director: Albert Yvert - Art buying: Christine Lefers - Local Producer: Brandon @ Brachfeld (L.A) // Alex @1500 (Brazil). EXTRA PRINT CREDITS (Heritage): Photographer: Oliver Hadlee Pearch AD: Aurélie Scalabre - Assistant AD: Jessica Fecteau - CW: Olivier Aumard - CD: Damien Bellon - Styling: Tracey Nicholson - AA : Isabelle Mocq – Prod: Karine Manzik - Lacoste team: Sandrine Conseiller, Felipe O.Baptista, Amandine Morel, Mylène Atlan, Sophie Bernard. NOVAK & DISNEY CONTENT: Director: George Harvey - Post-production: Disney - AD: Charles Dessaux - CW: Sebastien Duhaud - CD: Damien Bellon - Production: Jeremy Marsy @General Pop & Karine Manzik - Account team: Paul Remay, Fanny Buisseret - Lacoste team: Sandrine Conseiller, Amandine Morel, Mylene Atlan. PRINT CREDITS (Wind Campaign): Photographer: oliver hadlee pearch - Post-production: Janvier - AD: Charles Dessaux - CW: Sebastien Duhaud - CD: Damien Bellon - ECD: Rémi Babinet - Moving images/DOP: Errol Rainey - Account team: Bertille Toledano, Gaelle Gicqueau, Fanny Buisseret - Lacoste team: Sandrine Conseiller, Amandine Morel, Mylene Atlan, Sophie Dussillol. French National Library Activation (Video/Case): For Novak's comeback as tennis world's champion, Lacoste has set an impossible match between René Lacoste and Novak Djokovic using the French National Library's towers as a giant screen just opposite to the stadium where Novak was performing that very same evening. Credits: AD: Maud Lepetit & Chloé Perignon - CD: Damien Bellon - Account team: Bertille Toledano, Gaelle Gicqueau, Fanny Buisseret - Lacoste team: Sandrine Conseiller, Amandine Morel, Mylene Atlan.
Shop thebhavaridevi's closet or find the perfect look from millions of stylists. Fast shipping and buyer protection. Lacoste Pink Polo Shirt Pre-owned but loved and taken care of whole heartedly! I’ve had this Mens 46 Lacoste polo (an XL) for at least 15 years and it’s in excellent shape! I am a size 8 and this shirt fits like a slightly fitted large polo shirt. I can DM more photos if need be.
René Lacoste From the Lacoste S.A. Archives. © Henri Manuel
lacoste tennis flagship store windows pop up roland garros design orange clay
La présidente de la célèbre marque de polos, petite-fille du fondateur René Lacoste, a annoncé qu’elle allait vendre ses parts au groupe suisse Maus. Cette décision marque la sortie totale de la famille Lacoste, déchirée entre deux clans, du capital de l’entreprise fondée en 1933.
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Connaissez-vous vraiment le crocodile ? De sa naissance en 1923 à aujourd'hui, découvrez toute son histoire pour encore mieux l’apprivoiser.
(1904 – 1996) French tennis player and businessman. Called "the Crocodile" because of how he dealt with his opponents; he was the creator of the Lacoste tennis shirt, introduced in 1929.
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