Are you ready to begin you lash career? Hers's a supply listing to get you started. This is. downloadable and CANVA friendly.
12 minute read Whether you’ve just finished your eyelash extension course, or have been working at a lash salon for a while, you might be thinking about starting your own lash business. Starting your business can definitely be rewarding, but it can also be quite stressful, as a lot of hard work is required in the beginning. However, as you continue to build your clientele over time, there will be plenty of benefits to having your own business, including: You will be your own boss You can work flexible hours, and accept bookings only on the days and times you want (which is great if you’re a stay-at-home mum or side hustler) Earn as much as you work (as your income will become much higher and stable once you get your regular clients) Intrigued? Then read on! This blog article will provide you with a step-by-step guide to setting up a new eyelash extension business. The ultimate guide to starting an eyelash extension business: 1. Naming your lash business - brand identity2. Research your competitors and prices3. Apply for ABN4. Open a business bank account5. Buy lash supplies6. Set up your lash space7. Set up your online booking system8. Social media and Google My Business account 1. Naming your lash business - brand identity This is the most fun part! Brainstorm a tonne of name ideas. You can use a name generator for ideas, or look at your competitors or different websites for inspiration, but keep in mind that your name should be: Relevant to your business Represent your brand Tell a story or convey a message Not be overused or cliche Easy to understand and say aloud You will also want to check if the name you came up with is available to use in Australia. You can do this via the ASIC website. If you are going to be setting up a website, you should also check that the domain name for your business is available. You can do this at Crazy Domains. You will also need to check Instagram and Facebook to make sure that nobody has already taken your preferred handle. Once you’ve decided on a name, you can get started creating your brand logo. Hiring a graphic designer can be expensive, and if you are just starting out, you probably won’t want to spend too much. Luckily, you can create a brand logo yourself for free, using Canva. All you need to do is to choose some premade logos that you love, and change the text and colour to suit your brand and business name. Source: Canva 2. Research your competitors and prices Use Google or Instagram to identify your potential competitors. Find 5-10 lash businesses near you, and go through their website and social media pages to see: Which lash styles they offer (e.g. do they offer classic sets only, or do they also offer hybrid and volume lashes?) How much do they charge for a full set and infills? What kind of demographic of clients do they target? (e.g. Are they geared to young clients, or more mature clients?) What is their branding like? How do they market themselves, and get new clients? After doing some research and a bit of stalking on social media, you will be ready to create your own lash service menus and set your prices. If you are a beginner, you will probably want to start at a lower price than your competitors, but don’t make your prices too cheap. A lot of beginners aren’t confident in their skills, and end up setting ridiculously low prices, which may be okay for a while until you gain experience. However, you also need to consider that there are a lot of business expenses associated with lashing (such as rent, electricity, internet, lash equipment and supply costs, subscription fees, marketing costs, and so on). We recommend setting reasonable prices at first, and running special promotions (e.g. 50% off a full set) until you become comfortable with charging your clients full price. By the time you finish the promotion, you’ll have quite a few regular clients. As you did with your logo, you can also use Canva to create lash menu graphics. Simply search the site’s templates for food menus, then insert your logo and change the colour to suit your branding. To print out your lash menus, marketing flyers, and business cards at a low cost, check out Vistaprint. Having decent brand assets will make you look more professional! Create your own lash menu on Canva! 3. Get an ABN To start a business in Australia, you need to get an ABN. This is not the most fun part, but it’s still essential. Fortunately, applying for ABN is super easy. Just visit abr.gov.au. In Australia, there are four structures that you can use to build your business. Opting for the sole trader structure will be the easiest in the beginning, but we recommend you consult with an accountant to choose the best option for your situation. Australian business strucutres If you plan to run your business at home, you will also need to contact your local council to check what requirements apply to you. Every council has slightly different rules, so it is best to call them directly. You will also want to organise public liability insurance, just in case something unexpected happens in your workplace. 4. Open a business bank account Set up a separate business bank account, so you don’t mix your personal expenditure with business expenses. You’ll also need to start collecting invoices for all business-related costs to get ready for tax time. The more organised you are, the less of a headache you’ll have at the end of the financial year. 5. Buy lash supplies Finding a good lash supplier is so important. You will want to find someone who is reliable, and has a lot of good feedback from the professional lash technicians. Many lash artists prefer to use suppliers from their own countries. We have created a list of the basic lash products to get you started: Classic lash trays – mixed (C & D curl 0.15) Lash adhesive 2x tweezers (for pickup and isolation) Air blower or mini fan Primer Cream glue remover Under eye pads Jade stone Flocked lash applicators (for lash removal) Micro brushes (for priming) Lash spoolies (for brushing lashes) Lash tapes (for securing bottom lashes) Premade fans (C or D curl – mixed tray) – if you want to offer volume lashes If you find the above list overwhelming, you might choose to get an Essential Lash Kit instead, it includes all your lash essentials. Lash Jungle Essential Kit 6. Set up your lash space Now it’s time to decorate your room! Some of the things you will need to get are: Massage bed Salon stool Comfortable blanket and pillow LED lash light Lash cart and organiser Hygrometer Cleaning and hygiene supplies - e.g. alcohol pads Credit: @beautybarcompany_ 7. Set up your online booking system Some lash artists still take calls and messages to book clients. However, do you want to be answering client messages late at night when you’re just chilling, or when you’re partying hard on Saturday nights? Try setting up an online booking system instead! Timely and Fresha are both great softwares that you can use to do this. By setting up an online booking system: Your clients can find the best times for their appointments, and even reschedule their appointments themselves There will be no more endless back and forth messages with your clients You can take deposits that will significantly lower your chances of no-shows and last-minute cancellations You can set automatic reminders for your clients, which also helps reduce no shows Source: Fresha 8. Social media and Google My Business accounts Social media is still a very powerful platform to promote your business. Set up a professional account for your lash business, using the brand logo you created. Start uploading beautiful shots of your work every day to begin building your portfolio. The more active you are on social media, the greater your chances will be of reaching new clients. We have a blog article about how to grow your business through Instagram. It is also recommended that you register your business with Google My Business. People use Google to find everything, so by setting up your profile with as much as information you can, you can ensure your business will show up in searches for lash businesses in your area. Another tip is that people really trust reviews, so don’t be shy to ask your clients to leave a review on Facebook or Google. Source: Sunnystorm Marketing Have you ticked off all the boxes? If so, you are all ready to go! Starting a business can be really overwhelming to begin with, and there will be a lot of challenges on the way. But it really will help you grow as a person, and give you so much valuable experience! In the end, we guarantee it’ll all be worth it! 😊 The Lash Jungle Teamxxx
Lash Client Record Card is a good assistant for eyelash extension masters and a great purchase for beauty salon owners. You can record important information about customers and their preferences in the template. Choose a layout size, including A4, A5, Letter, Half Letter, Filofax, or Happy Planner. Specify the desired cutting marks. Customize and download Lash Client Record Template in PDF and enjoy using it. Sections available in this template:
These lash aftercare cards are perfect to give to your clients after they have had eyelash extensions done. The cards will come in a pack of 30, with 4 slits cut out for you to slide in a lash brush ( as shown in pictures). Personalised with your logo, name, colours and any phone numbers, or social media ect. ( Please message me over all this information ) The cards will be in the design and layout in photos. Please note this cannot be changed. Lash brushes not included. Size : Height - 14.33cm Width - 10.16cm For any more information or questions please message me.
Ever wondered how you can create a luxury beauty business as an eyelash extensions specialist? Here's the ultimate guide to everything you need in order to become a successful lash artist in 2022. Use this guide as a starting point to creating your own thriving beauty business.
The ultimate guide to Eyelash Extension Tweezers Isolate, pick up, attach and removing a strand of eyelash extensions as fine as 0.03mm. Professional eyelash extension tweezers are designed to assist in perfecting the finest details of the eyelash extension procedure.
We’ve compiled the best lash Instagram captions and lash quotes for all types of lash lovers.
Printable and digital lash consultation form, perfect for beauticians and aestheticians. Keep you and your business safe with this pre lash application form. This can be used digitally and filled in digitally by the client, as well as perfect to be printed and used before the consultation. You will receive an uneditable PDF file AND an editable Canva file, for which you will need a Canva account to edit. These questionnaires not only increase faith in the artist, but keep you safe and protected. HOW TO USE Best used as a PDF on Adobe. This is an INSTANT DOWNLOAD. Within 5-10 minutes of placing your order, an email will be sent to you containing the download link to your purchase. This will also be in your downloads folder on Etsy. You have 30 days to download before the link expires. when downloaded, please SAVE to your computer. If you link does expire, please email me and I can help.
This is a digital download, after your purchase you’ll see a View your files link which goes to the Downloads page. Here, you can download all the files associated with your order. Thank you for your purchase
Eyelash policy form for client consultations editable client record form lash artist client consent Print Ready PDF ! Eyelash extension consultation and photography consent form ! This form covers everything you need as a lash technician to make sure you stick to insurance guidelines and get the correct consent! Instant download.
Welcome to the definitive list of the best Lash captions for Instagram photos. Browse this collection of Eyelash Extension quotes and choose your favorite!
Discover the importance of lash placement and eyelash extension placement for beautiful and safe lashes. Enroll in our professional training course today!
Choosing the best lash extension style for your clients may be tricky. Check out the best lash styles for different eye shapes & make the right choice!
Training just got easier! All the essential parts of Eyelash Extension training, wrapped up in our digital manual. No need to make your own (or hire someone to do it for you). This manual is completely flexible for your training style. It will serve as a guideline to make sure you don’t miss out on any essential information. This manual covers diameters, curls, lengths, wrapping, glue, isolation, removal, volume, contraindications, aftercare, photo taking and so much more. With this manual you can use your own teaching style and techniques, just have your students fill in the blanks with YOUR knowledge. You can download this digital manual, keep it on your computer or take it to get printed, we recommend spiral bound from Office Depot for the best prices. * All digital downloads are non-refundable and cannot be exchanged as they are instantly sent to the customer after checkout. For personal use only. View Terms conditions and waiver of liability HERE *Please note: The manual is left intentionally blank in areas where you may like to add your own information. You can either print the manual as is and verbally teach those areas to your students or change it with the editable canva template, which requires a canva.com account. If you would like the complete My Brand Lashes Training Manual, you can book a training with Gretchen McCants HERE
Are you looking for some creative ways to promote your eyelash extensions business and get more clients? If so, you've come to the right place! In this blog post, we will discuss 13 different lash promotion ideas that you can us to market your lash business and attract new clients. We will cover everything from online to traditional marketing methods. So, whether you are a lash artist just starting out or you have been in business for a while, there is something here that will help you grow your eyelash extensions business! *This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through any link. Read full disclosure here.* How Do I Get My First Lash Client? Use these 13 marketing strategies to get your first lash client and more clientele to your eyelash business. 1. Promote your lash business on Instagram. As a lash artist, one of the best ways to get new clients is by using a social media platform called Instagram. By creating an online presence and actively engaging with potential customers, you can reach a larger audience than you ever could through other conventional marketing methods. This is because you can post photos of your work and lash services to grab people’s attention quickly on Instagram. Before you begin advertising start by creating an Instagram business account. This way you can view your analytics to track how successful your advertising efforts are. An effective way to target new customers on Instagram is by using hashtags. You can use hashtags to reach your target audience and potential clients in your area. For example, if you live in Los Angeles, California you can use local hashtags such as #losangeleslashes or lalashextensions. Use engaging lash captions. Make sure that the caption under your post matches the message you want to express. By asking questions in your captions, it will encourage your audience to leave more comments which can your boost post in the Instagram algorithm. Free Lash Captions! Sign up for our newsletter below to get your free lash captions for Instagram. You can unsubscribe anytime. For more details, review our Privacy Policy. Subscribe Loading... Confirm Your Email Please confirm your email address so that we can send your free downloadable captions. Another great way to market your eyelash extension services on Instagram is by posting before-and-after lash photos of your clients’ full sets. This is a good idea because it gives potential clients a chance to see the benefits of having eyelash extensions. Post a photo showing the difference between different type of lashes. Show a set of classic lashes and set of Russian volume false eyelashes so that they can see the difference. 2. Market your lash business on Facebook. Another great social media channel is Facebook. One of the best ways to advertise your lash business on Facebook is by creating a business page. A social media page will allow you to share information about your business with potential clients, and you can also use the page to advertise special promotions and discounts. Another ideas is to promote your lash business on your Facebook page by running ads. This is a great way to reach a larger group of people quickly and efficiently. The best thing about Facebook ads is you can target the ad to your local area to ensure you reach the right client base. Finally, be sure to post high quality and engaging content that will make people want to like your page. 3. Sign up for a google business account. New clients can find your business organically by signing up for a google business account. It's free to sign up and once your profile starts to rank local people searching for lash services will find your business. You can personalize your profile my adding your address, phone number, photos, posts and more! 4. Record lash videos. Get more lash clients by recording creative videos. Video is the one of the top ways to get new business right now. You don't have to spend very much time your making videos, just make sure to make them fun and interesting to watch! Here are some ideas you can use to promote your own lash business using videos. Create short video introducing your business and what you offer. Showcase your work by featuring before and after videos of clients. Make live videos sharing tips on how to apply lashes like a pro. Do tutorials using different lash styles. Talk about the benefits of eyelash extensions and the best lashes. Answer common questions that people have about lashes. 5. Start a client referral program. When it comes to promoting your lash business, one of the most effective ways to get more clients is to create a client referral program. By offering existing clients a discount or incentive for referring new clients to your business, you can quickly grow your client base and increase your profits. Here's how to create a successful referral program for your lash business. First, decide what type of discount or incentive you will offer for each referral. Will you offer a percentage off the new client's first service, and a discount of your referring clients next service? Next, be sure to choose an incentive that will encourage your clients to spread the word about your business. Lastly, make sure you tell your current client list the good news since this is a great opportunity to expand your social circle and get more clients. BUY ON AMAZON 6. Create a lash website. When you're starting a new business, one of the most important things you can do is create your own website. A website will give your customers information about your products and services, as well as contact information. It's also a great place to showcase your lash work, provide information about your payment options. You can create a lash website for free using Wix. When you're starting a new business, one of the most important things you can do is create a website. A website will give your customers information about your products and services, as well as contact information. It's also a great place to showcase your work and create brand awareness. The great thing about Wix it is beginner friendly, and you don't need to know any special coding to get started. They even have their own scheduling software that you can integrate with your website to start booking appointments online. Below is an example of the type of website you can build for free using Wix. 7. Create a lash loyalty program. One of the most effective ways to market your lash business is by implementing a loyalty program. This will encourage current clients to keep coming back, and it also serves as a tool that promotes word of mouth referrals. There are many ways to set up a loyalty program, so be sure to choose one that best suits your business needs. One strategy is to give your happy clients a lash loyalty card. For example, every five services purchased, your client can receive a discounted service on their sixth visit. Here are some cute and affordable lash loyalty cards you can get on Amazon. BUY ON AMAZON BUY ON AMAZON 8. Get more clients by having a lash salon sale. Make sure to offer incentives or discounts to new clients to increase bookings. You can offer a discount to first-time customers that visit your eyelash extension business and clients that schedule multiple services or package deals. Whatever discount you decide to offer, be sure to advertise it on your website, Instagram account, and other social media channels. 9. Pass out business cards. Passing out business cards is still a great way for local businesses to get new lash clients. Hand out business cards to friends, family members, your current clients and strangers. This way they can keep a physical copy in their purses or wallet even if they can't remember your business name. You can create a personalized lash business card for free on Canva. They have thousands of free templates you can use to create your card. Easily change the colors and text to match your beauty business. Then get them printed on Vistaprint on the front and back of the card for cheap. You can use our affiliate link to try Canva Pro free for 30 days and get access to business card templates created by professional designers. Click here create your free business card now. 10. Use traditional marketing techniques. One of the most popular traditional methods is print advertising. You can place ads in magazines, newspapers, or online publications, or you can distribute flyers and brochures in your local community. Another way to reach potential customers is through television and radio commercials. You can also hold local events such as workshops or go to trade shows to introduce people to your business and products. 11. Grow your lash business with gift certificates. Gift certificates are another way to promote your lash business and attract new clients. You can offer them for special occasions or as a thank you for referrals. Be sure to include your contact information on the gift certificate so potential clients can reach out to you. Amazon has a bunch of beautiful gift certificates for lash businesses you can purchase in bulk at an affordable price. BUY ON AMAZON BUY ON AMAZON 12. Use SMS marketing. SMS marketing is a great way to reach out to potential clients and promote your lash business. This type of advertising allows you to send out coupons, special offers, or reminders to your lash clients via text messages. SMS marketing is extremely effective and can help you reach a larger audience. Make sure to take advantage of text messaging to grow a successful lash business! 13. Partner with other small businesses. Finally, consider partnering with other small business owners in the beauty industry. This is an awesome way to cross-promote each other’s services. For example, if you partner with a local hair salon, you can place flyers or cards in each other’s business. You can also swap clients with another lash technician to service your current customer base when you are on vacation or out sick. More Lash Promotion Ideas to Grow Your Business Now that you know some ways to promote your lash business and get more clients, it’s time to get started! These ideas will help you reach more potential clients and grow your business. Just remember to be creative and have fun with it! Want to receive more great information like this to help you grow your lash business? Make sure to subscribe to our newsletter below. LASH TIPS & EXCLUSIVE OFFERS!Subscribe to our newsletter to get exclusive discounts, free downloads, and more tips to LEVEL UP your lash business. Subscribe Loading... Subscribe Loading... Confirm your email... Please check your inbox to confirm we have the correct email address. Other Articles You May Find Helpful: Instagram Lash Quotes + Free Downloads Free Lash Captions for Instagram
Even the best consultations and the perfect design can end with premature shedding. This stressful side effect can leave any lash artist feeling frustrated and confused. If you’re struggling...
