Discover the most common advertising techniques that drive success, including the best-performing ones, and learn how these methods can enhance brand engagement and loyalty.
Frank Uyttenhove is an exceptionally talented photographer and film director. He has an extensive career, which has seen many interesting projects and many awards. The main theme in Frank’s varied work is the continuous presence of subtle emotion, and he has truly mastered thi
Read our interview with Sydney based talented and influential artist, Dina Broadhurst. Read about her life and inspiration.
When we look back to the past — be it in the pages of history books or when encountering vintage fashion and beauty advertisements — it can be easy to see how far contemporary society has come. However, in the last century or so there have still…
For the 3rd in this series of posts regarding brands ownership in luxury fashion, I’m dedicating the whole page for the behemoth conglomerate Louis Vuitton...
We've seen hotel advertising evolve past the typical saccharine copy and cheesy stock photos of smiling guests—for example, the Loews Hotels and Resorts campaign, which uses ordinary people's candid Instagram photos in place of professionally shot pics. But one hotel group, Small Luxury Hotels of the World, is going a step further. It's ditching photos entirely in its new campaign and running text-only ads that flatter the target market by suggesting they'd never fall for typical tourism marketing anyway.
MDG has helped The Breakers maintain its world-class image while expanding different on-property experiences for more than 20 years.
In honor of its 25th anniversary, Conrad Hotels & Resorts is celebrating its impressive milestone by debuting an entirely refreshed global marketing campaign. Taking a page from the fashion world, the brand and its creative agency, Young & Rubicam (Y&R), have created a breakthrough campaign that captures the individuality of its guests.
NEW YORK—Waldorf Astoria Hotels & Resorts has a slew of imminent hotel openings and a new global advertising campaign to match. | NEW YORK—Waldorf Astoria Hotels & Resorts has a slew of imminent hotel openings and a new global advertising campaign to match. "The Stories Begin Here" is a multi-platform campaign that features actress Olga Kurylenko (best known for her role opposite Daniel Craig in the James Bond film Quantum of Solace) in collaboration with fashion photographer Bruno Dayan and British author Simon Van Booy, who was commissioned to write a short story to accompany the photo shoots.
