Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.
Start your Journey of Discovery with our unique Insights Discovery model. Gain engaging insights into yourself and your team with our new tool.
Are you in search of the best and most practical Pinterest hacks to drive more traffic to your website and boost your sales and revenue? Then you have come
Can you believe online banking got its start almost 20 years ago? Fintech company Yodlee put together this great infographic timeline.
PR Smith's SOSTAC marketing planning model stands for Situation analysis, Objectives, Strategy, Tactics, Action, Control.
A SWOT analysis helps identify strengths, weaknesses, opportunities, and threats. Here’s a step-by-step guide to SWOT analysis, along with examples and templates.
An article explaining how the 80:20 rule can be used in marketing with examples of the Pareto Principle.
Work is overwhelmingly the most common cause of stress for British employees, with 59% experiencing it. The demands of the modern workplace are often
Bitcoin’s past performance can help you understand where its value is heading. Here’s bitcoin’s price history delineated since its inception.
Is Rakuten Insight Surveys legit and worth using? I tested out the site to find out, and here's what you need to know.
To build a strategic marketing plan, you need to think about your brand, social media, events and trade shows, content creation, and more.
The worldwide market is undergoing an exponential surge in data output. And, businesses are realising the value of leveraging data analytics to make smarter choices. However, specific skills and procedures must be complied with in order to become a data analyst. Notably, big data analytics firms are flourishing, with
Both secondary and primary research activities have their place during a digital product development process or a design process. If you like my sketches, you can buy me a coffee to support my work…
The markets of ECM and BPM continue to rise with pace and users are looking for easy-to-use and smart solutions to answer all content and information driven challenges. Alfresco is redefining the ECM and BPM markets by bringing business insights into associated business processes and unstructured content.
Applying the Value Proposition Canvas (Osterwalder & Pigneur, 1999) to the Harvard University website “Canvas” was a novel and insightful exercise. By applying the mindset laid out in IDEO’s “The…
Are you searching for digital skills to learn at home? To make it easier for you I've put together this list of the top digital skills you can learn from home in 2024.
The Science of Storytellling [Infographic] Connecting content on a deeper psychological level The many different types of content marketing give great opportunities for brands to develop.
Discover if you're a Leader or a Follower with our quick, fun quiz! In just 10 questions, know your true role and embrace your natural talents.
What is Account Based Marketing, or ABM? ABM is used for marketing to enterprise companies with large accounts over $100,000 in ARR.
Colors, we've seen before , quickly convey emotions and affect people's moods. Whether you're choosing paint for a room or are designing a presentati
Check out our guide with the best economic books for beginners, which introduce the reader to economic theory, financial crises, the free market, and the
Quand on pense attentes ou besoins des consommateurs, on pense le plus souvent produits. Ce serait oublier que les contenus sont aujourd’hui des produits de consommation à part entière. Et ce…
The Fintech sector has significantly grown over the years and quickly became the target of criminals. To curb the rising issue, regulatory bodies are imposing stricter KYC/AML laws.
Cognitive Biases - The Ultimate Cheat Sheet Credit to Justin Wright. Follow him for more cheat sheets on leadership & self-mastery. Which bias can you…
“#Leadership and the art of effective listening https://t.co/RGhufyhX1m #Listening #Sketchnote (Reprise) insights by @ZengerFolkman”
Gemeinsam mit Verhaltensforschern haben wir untersucht, welche Faktoren Kaufentscheidungen beeinflussen - lesen Sie wie diese Kenntnisse genutzt werden können.
Visualizing data is an essential skill for any data analyst or scientist, as it allows you to communicate insights effectively and engage…
Understanding what DISC is and how the various personality types work – and what they value – can help you create a DISC style vacation everyone will enjoy.
At different stages of business analytics, a huge amount of data is processed and depending on the requirement of the type of analysis, there are 5 types of analytics – Descriptive, Diagnostic, Predictive, Prescriptive and cognitive analytics. Whether you rely on one or all of these types of analytics, you can get an answer that […]
As a creative small business owner, you've gotta communicate well in your copywriting phrases in order to sell. Shift to these copywriting techniques to convey value in your communication, and swipe this list below to keep when it’s time to be persuasive (but not pushy!).
OKRs Vs. KPIs - The 7 Differences and When to Use Which Credit to Jeroen Kraaijenbrink. Follow him for more visuals about enabling leaders to improve through… | 18 comments on LinkedIn
Wondering how to use Facebook for Business? Here are eight timeless tips to help you optimise or create your social media marketing strategy for this channel.
Many early stage start-ups choose not to develop and maintain a strategic plan. They typically have a business plan, which was required for their funding process, but they don’t have a plan that li…
Waarom gaan startups kopje onder? Het antwoord heeft vooral te maken met onvoldoende behoefte in de markt, een te hoge burn rate en/of een ongeschikt team. Dit is volledige top-20 van redenen waarom startups falen.
Charlie Munger made a great speech in1995 about the Psychology of Human Misjudgement. Around 20 of the most important cognitive biases.
The more you know about the human mind, the better you'll be able to sell.
Die Entscheidung – Ladenbesuch, Kauf, Anfrage, Vertragsabschluss etc. – ist das ultimative Ziel von Marketing. Doch egal, wie verführerisch der Weg hin zur Conversion auch gestaltet wird, zum endgültigen „Ja!“ können Menschen nicht gezwungen werden. Zum Glück! Der Blick hinter die psychischen Kuliss
Back in 1992 Siemens’ top management received a delegation from US-VC Kleiner Perkins seeking to unload a 30% stake in recently publicly listed Cisco Systems then trading at a market cap of well…
Depending on how quickly you adjust your risk management style, this phase can last for months, or even never end. FOMO helps encourage this phase by selling bottoms and buying tops. You risk your…
