1947 Indian Chief Roadmaster American dream March April 2010 By Phillip Tooth When it comes to American style, few bikes match the Indian Chief, which continues to influence motorcycle styling decades on witness Kawasaki’s 1999 2005 skirted fender V
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- DOWN & OUT MOTO - T100
Футуристичні мотоцикли на яких ви дійсно можете ЇЗДИТИ · 1. Arc Vector · 2. Johammer J1 · 3. BMW Motorrad & LEGO Technic Hover Ride · 4. Yamaha PES2 · 5 Bigatti
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Not sure how to add some cargo capacity to your Rebel? Here's the best way to mount beautiful saddlebags on your Honda, so Rebel can rhyme with Travel!
Curte moto? Eu sempre gostei de motos, tipo as clássicas, Indian, Yamaha, Honda, e tantas outras motos, como a Haley Davidson, Ducati, kawasaki e tal.
Anthony is a French biker who couldn't wait for his motorcycle license. So he got himself a Brixton scrambler 125 cc, and started touring around France... Discover what luggage he installed and photos of his trips.
‘FAT’, is the first word that came to mind when I first saw Shaun at Down & Outs new ride, a build which I received the odd updates on when it was being put together at the Down & Out workshop in Barnsley, which is just north of Sheffield UK. Like some of the other well established builders of Triumph […]
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This custom bike looks familiar? Then you're probably fans of our series of power cruisers that we developed in 2018 based on the Fat Boy.
Murdered-Out Harley
Classic BMW boxers are still über-popular as custom donors—but there's a downside. As we've seen with the Honda CB750 and the Harley-Davidson Sportster, airhead Beemer builds are all starting to look the same. So what does it take to build something fresh—without going overboard? You need a client and a builder who are both tired of the me-too BMWs flooding the market, and have a taste for classic beauty. Then you have a winner, like this elegant R60 from Vintage Addiction Motorcycles. This dapper 1978 R60/7 belongs to a gentleman who collects vintage BMWs, but wanted something ‘alternative’ in his
L'opera inedita realizzata dal pittore David Uhl, artista ufficiale del marchio americano
cagiva c594
Imme R100
In this week’s post, we’ll navigate the 20th century through 9 motorcycle adverts to help us understand the evolution of print advertising -from the early-century, text-based classic inserts, through the avant-garde influences in graphic design and the groovy 60s creative revolution to the powerful taglines of the 90s- and how it contributed to shaping the motorcycle imagery of each decade. Just like the film industry, advertising loves archetypes –creating them, overdoing them, playing with them or even disrupting them. Cultural constructions around the act of riding a motorcycle, though fluctuating and more open over time, have always been closely linked to an immense sense of freedom, adventure and hedonism. Alongside the likes of Monet & Goyon, Harley-Davidson, Triumph or Kawasaki, what follows is a brief look to how brands have been able to portray those concepts and how advertising gets to find its own language and rules to appeal to the target audiences in a way that is more emotional than logical. Turn of the century and the 10s Through the first decade of the 20th Century some of the big names in bicycle manufacturing switched industries to become the iconic motorcycle brands they are to this date, such as Triumph. The idea of the being modern was hugely tied to technology, and advertising-wise, that was key to sell these state-of-the-art vehicles, as we can see in some motorcycle posters of the time. Note that the industry rose to new heights during WWI, which made some huge improvements possible. The 20s In the midst of artistic effervescence and unstoppable industrialization, advertising saw itself highly influenced by avant-garde movements like Futurism, Dada or Russian Constructivism, among many others that arose during those socially convulsive years. Art Deco had also been inspirational for some time, which was palpable not only in architecture, interior or graphic design, but also in cultural terms. Having a product that was synonymous of speed, freedom and, all in all, modernity, there’s no wonder why most motorcycle brands were inclined to join the on-trend aesthetics for over two solid decades (20’s & 30’s). The 30s In the midst of artistic effervescence and unstoppable industrialization, advertising saw itself highly influenced by avant-garde movements like Futurism, Dada or Russian Constructivism, among many others that arose during those socially convulsive years. Art Deco had also been inspirational for some time, which was palpable not only in architecture, interior or graphic design, but also in cultural terms. Having a product that was synonymous of speed, freedom and, all in all, modernity, there’s no wonder why most motorcycle brands were inclined to join the on-trend aesthetics for over two solid decades (20’s & 30’s). The 40s While most posters had been image-based and heavily informed by art movements, we see a major shift towards idealistic “slice-of-life” illustrations accompanied by clever copywriting emphasizing the benefits of using the advertised product. That’s the case for Norton, Harley-Davidson or Triumph, for instance. The 50s New forms of media arose, yet posters and other print media kept playing a big role as advertising formats in the early 50s. Motorcycle brands in the US aimed at capturing an ever-optimistic lifestyle, distinctive of the American way life. The 60s As revolutionary as they were, the mid and late 60s brought new perspectives from a young generation that had no time for conventions. That mindset took over the advertising world as well, and shaped the way printed campaigns were created. BMW’s “Happy for a lifetime” is an incredible example of that refreshing, smart and witty style. The 70s Motorcycle brands in the 70s took a more daring approach to advertising, presenting their products alongside beautiful women and big, flashy copywriting. As consumers were constantly exposed to advertisements in all forms, standing out among the crowd was no easy thing. The 80s Eye-catching images with strong headlines remained on trend during the 80s. Testimonial advertising seemed to become more and more established as an evidence of a product’s superiority in some way, as seen in ads from Kawasaki, for instance. The 90s The emotional benefits of riding a motorcycle were still essential to advertisers in the 90s. What the motorcycle and automotive industry saw from that decade on was an increased need to connect with their target audience in a more intimate and relevant way, as consumers as a whole increasingly felt advertising was, on the contrary, something to avoid. While still important, print media and TV had to keep up with the Internet, which would disrupt not only advertising, but also communication at all levels.
triumph down and out t100's burliness comes courtesy of a set of engine bars, with the low slung pothole visualization device completing the look.
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