The streaming service previously known as HBO Max has officially launched its new rebranded service as “MAX.” By renaming this service, it combines content from both HBO Max and Discovery+ into one streaming service. The reason for the merging of the two services is due to the Warner Bros-Discover
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In the dynamic business environment of today, brand transformation is a critical tactic for organizations looking to revitalize their image,
What’s fascinating about Netflix’s rebrand is the way it embraces, and refines responsive design; this is responsive design beyond viewports, it’s responsive design for mobile, the web, print, social media, and of course TV. We know from studies such as Google’s 2012 Multi-screen study that users browse the web in a similar fashion, switching devices based not on task, but on their context.Gretel’s rebrand of Netflix gives us a glimpse of how we can design for that kind of user experience: Really it translates across all parts of branding: Language behavior. The Netflix design takes the approach to the extreme and demonstrates that design assets can be heavily cropped and still retain brand integrity. As the Netflix rebrand shows, if the ingredients are distinct enough, we only need a glimpse of the brand to enjoy its full flavor.
What’s fascinating about Netflix’s rebrand is the way it embraces, and refines responsive design; this is responsive design beyond viewports, it’s responsive design for mobile, the web, print, social media, and of course TV. We know from studies such as Google’s 2012 Multi-screen study that users browse the web in a similar fashion, switching devices based not on task, but on their context.Gretel’s rebrand of Netflix gives us a glimpse of how we can design for that kind of user experience: Really it translates across all parts of branding: Language behavior. The Netflix design takes the approach to the extreme and demonstrates that design assets can be heavily cropped and still retain brand integrity. As the Netflix rebrand shows, if the ingredients are distinct enough, we only need a glimpse of the brand to enjoy its full flavor.
Warner Bros. Discovery (WBD) has made a significant move in the streaming industry by launching its new Max streaming service, which combines the content from HBO Max and Discovery+. This merger has resulted in a rebranded app that not only offers a wide range of content but also boasts an extensive catalog of 4K programming.
Blue is a safe—if boring—bet, branding experts say.
A breakdown of how your streaming plan will change with the relaunch.
HBO Now will be renamed, simply, HBO.
DixonBaxi reimagines Pluto TV with a retro-futuristic brand that plays bigger in the streaming wars.
Explore the best times to stream on Twitch, analyzing peak viewership hours versus times when there's less competition for better exposure.
Paris-based music streaming service Deezer has announced several updates that “highlight the brand’s human and local identity”, according to their press release. The app has undergone a major rebrand and redesign, with the company logo being changed and the app for Android, iOS and Windows gaining a cleaner new look. “We want to bring users […]
CBS All Access will become Paramount+ in early 2021, alongside expanding its original content.
DixonBaxi reimagines Pluto TV with a retro-futuristic brand that plays bigger in the streaming wars.
New 'Max' Streaming Service Launches, Replacing HBO Max
The streaming giant has revealed a new, flexible brand that promotes its most vital resource: the millions of streamers themselves.
Despite its domination, ByteDance still has some obstacles to overcome.
DixonBaxi reimagines Pluto TV with a retro-futuristic brand that plays bigger in the streaming wars.
DixonBaxi reimagines Pluto TV with a retro-futuristic brand that plays bigger in the streaming wars.
Channel 4’s on-demand service has been given a new look by its in-house studio 4Creative and DixonBaxi, which centres around an “constantly moving” animated play bar that looks to represent the limitless choice of TV shows online.
DixonBaxi reimagines Pluto TV with a retro-futuristic brand that plays bigger in the streaming wars.
New logo and visual identity hit all the right notes.
New logo and visual identity hit all the right notes.
DixonBaxi's new identity for streaming platform Max looks to the future.
Last week, streaming media service Netflix unveiled its new identity. Designed by New York-based agency Gretel the rebrand aims to unify the company’s output across the 50 countries in which it now…
ZENCO - Streaming Platform Brand Design designed by Outcrowd . Connect with them on Dribbble; the global community for designers and creative professionals.
DixonBaxi reimagines Pluto TV with a retro-futuristic brand that plays bigger in the streaming wars.
Microsoft announced that it's going to discontinue Mixer from July 22nd. Everybody will be moved on the Facebook Gaming platform. If you want to.
The colourful Twitch community is at the heart of its new look.
HBO Max is now officially just Max as of May 23, here's what that means
/PRNewswire/ -- Deezer (Paris Euronext: DEEZR) is reinventing itself as an experience services platform, with expression and connection as guiding principles...
DixonBaxi reimagines Pluto TV with a retro-futuristic brand that plays bigger in the streaming wars.
DixonBaxi's new identity for streaming platform Max looks to the future.
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is
Max’s marketing chief answers that and other questions we have.
