Party girl style has evolved like crazy. See how women have dressed to go out over ten different decades.
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The romance of these icons was as extraordinary as its TV career, but not for the best reasons. This is the strange marriage of Desi Arnaz and Lucille Ball.
That's what couples wore in the 1940s.
…the greatest man would justly be reckoned a brute if he were not civil to the meanest woman.” Martine’s Handbook (1866) The crisis today in the relationships of men and women is multi-faceted. The general lack of manners in their interaction is both an indication and a cause of the crisis. Women are to be reverenced, always […]
1940s fashion history is fascinating. The clothes women wore were not designed by the fashionable and wealthy, but by patriotism and practicality needed during times of war. Menswear and military uniforms changed how women's clothes looked, moved, and were made just as Hollywood had done in the 1930s. The results were timeless dresses, pants for
✯ Day 48 of Vintage 365 ✯ {Vintage page featuring three women in smartly styled rayon dresses and very eye-catching hats, from the 1939 Montgomery Ward catalog. Image via Wondertrading on Flickr.} The name Aaron Ward might not be a household one any more these days, yet the world of shopping was forever changed by this chap in the later half of the nineteenth century when he pioneered the idea of mail ordering. A shrewd business man with an eye for what people wanted, Ward came up with the idea of offering customers the ability to buy products by mail when he was a sprightly young traveling salesman. Bothered by the fact that he routinely saw many Americans (particularly, he felt, those in rural areas) being grossly overcharged and under-served by small town retailers (whom they had to turn to for all of their shopping needs), in 1872 Ward came up with the novel idea of offering customers the ability to buy products from a retailer located outside of their immediate area. Though this idea now seems as commonplace as bread to us, at the time it was viewed by many to be strikingly innovative - and rather nuts, by others. Ward didn't let his critics and naysayers get to him though, as he ploughed on and formed the Montgomery Ward & Company shop that same year. Ward went onto publish what is often considered to be the world's first general merchandise mail-order catalogue in 1872, as well, which contained a modest 163 products. Jump ahead to the twentieth century and Montgomery Ward had become one of America's most popular mail-order catalog services, beloved by many from coast to coast. Though it wasn't long before other merchants and companies saw the wisdom of Ward's terrific mail-order catalog and began producing versions as well (think companies like Sears, who debuted their first mail-order publication in 1896), for numerous decades the Montgomery Ward catalog was a mail-order standard throughout the States, Canada and beyond. Though Aaron Ward passed away in 1913, and his company (Montgomery Ward) has shifted over the years from bricks and mortar shops paired with mail-order catalogs to an online retailer, February 17th marks this innovative businessman's birthday, and as a lifelong catalog lover, I wanted to take a moment to remember – and celebrate the life of - the man who brought mail-order shopping to the masses. Thank you very much, Mr. Ward, for helping to revolutionize - and forever improve - the society shops! Though I haven't bought from your company directly, I've long been a big a fan of your catalogs - particularly those from the mid-twentieth century (such as the one from 1939 which included the image in today's post) - and very much appreciate what you did for the world of buying and selling.
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Mom & Dad 1945 4x6.jpg
Aldens - Summer Catalog 1948
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Despite being an era of economic struggle, 1930s clothing was inspired by an era of revolutionary style thanks to advancements in clothing production, the popularity of Hollywood cinema as well as the increased resourcefulness of daywear fashion because of the Great Depression. Keep reading after the jump to see 5 iconic pieces from the 1930s and to read how they revolutionized the way American women dressed!
1930s Jack Pot (by RubyClaire)
my dad before he was my dad and a pretty lady who worked in his parents' office.
1950s fashion for women including the 1950s fashion aesthetic, 1950s fashion womens icons and more!
Browse free vintage patterns, retro hair tutorials and affordable vintage clothing. Enjoy diy fashion crafts and classic style inspiration
