Sales Copy Strategies: 5 Comparison Hooks to Engage your Customers in an Instant 1. Our product is the most popular product in its category! 2. Our product is more reliable than the competition (or the no 1 competing product)! 3. Our product costs 50% less than the competition (or the no 1 competing product) 4. Our product does {something special} that no other product can do! 5. Our product works twice as fast as the competition (or the no 1 competing product)!