If you're using social media to drive traffic to your business, you’ve probably heard of services like Linktree or Beacons. While these platforms are great for organizing your links in one place, there's a better option—creating a custom link page directly on your Shopify store. In this post, I’ll walk you through why you should create your own link page on your website and how to do it in just a few steps. Plus, I’ve included a mini-tutorial to help you set it up! Why You Should Create a Link Page on Your Shopify Store Instead of relying on third-party tools, here’s why a Shopify-hosted link page is the smarter choice: 1. Boost Your Website Traffic When you use a service like Linktree, you're sending potential customers to their platform instead of yours. By creating a link page on your own website, every click helps increase your traffic, which can improve your SEO and Google rankings. 2. Stay on Brand Third-party link services have limited design options, meaning your branding can get lost. With a Shopify link page, you can fully customize it to match your brand colors, fonts, and style, creating a seamless experience for your visitors. 3. Increase Conversions When visitors land on your Shopify-hosted link page, they’re already in your store environment. This makes it easier to guide them toward shopping, signing up for your email list, or exploring more of your content. Horsefeathers Gifts 4. Track Your Analytics With your own link page, you can track visitor behavior using Shopify’s built-in analytics. You’ll get better insights into which links perform well and how people interact with your store. 5. No Subscription Fees Many link services charge a monthly fee for customization and analytics. Creating a Shopify link page is a one-time setup with no extra costs. Don't want to DIY it? I can help. Book a Free Consultation The Always Busy Mama How to Create a Link Page on Shopify Ready to set up your own branded link page? Follow the video tutorial below. Final Thoughts A Shopify-hosted link page is an easy, free way to drive more traffic to your store while staying on brand and tracking your visitors’ behavior. With just a few steps, you can ditch third-party link services and take full control of your customer journey. Have you set up your own Shopify link page yet? Let me know in the comments! Lauren Shaddow A website designer and e-commerce coach who helps small business owners build Shopify stores and create a strong brand identity. With a background in design and online sales, she shares practical, easy-to-follow advice to make selling online more manageable. Through her blog, courses, and coaching, she helps entrepreneurs feel confident in growing their businesses their way. Read more Ready to take your website and brand to the next level? Let’s work together to create a custom strategy that fits your business and helps you stand out online. Click below to get started! Work with me