“I wish more brands would take more small swings to see what kinds of new experiences, products, interactions they can create [with generative AI],” said Jenny Nicholson, founder at creative AI agency Queen of Swords. The agency worked with wedding planning site Zola to develop its Split the Decisions chatbot last year. 1. Identify a specific pain point before implementing an AI fix Zola didn’t set out to create an AI chatbot. It aimed to solve a problem in wedding planning, and generative AI