Using a Structured Content Management System (SCMS) can be a great way to free your content from a paradigm that begins to feel its age. In this article, Knut Melvær suggests some overarching strategies, with some concrete real-world examples on how to think about working with structured content. This is the guide Knut wished had the last couple of years when running projects with headless Content Management Systems (CMSs), and we hope it will be helpful to you!