Do you have a GTM strategy or just 'random acts of marketing'? It's easy to confuse ideas/noise with having a strategy. Early on, when we were hiring our CMO, this became painfully clear. During the interview process, her experience shone through. Her thinking was so clear and articulate because she was trained for processes across hundreds of companies. That's when we realized we didn't have a full process. We hadn't even defined the fundamentals. The hard truth? She would be better as a consultant than our CMO because we weren't ready for execution mode yet. We needed strategy before tactics. Here's the work we ended up doing, sharing it in case you're in a similar spot: The GTM cheat sheet below is a great starting point to transform scattered ideas into a cohesive system, but at its core, it all boils down to one crucial question: What specific problem do we solve, for which exact customers, and how do they prefer to buy? Once you have clarity on this, the rest will fall into place: Identifying your target audience isn't enough; you need to align your distribution channels to where these customers actually look for solutions. Defining your product-market fit isn't enough; you need to craft messaging that speaks directly to their most pressing pain point. Choosing a sales strategy isn't enough; you need to match your process to how your customers prefer to buy. What's your favorite traction channel for B2B SaaS in 2025? What do you think will be the next big thing? What's not working? P.S. Want more frameworks, proven playbooks, and tactics that actually work? Join our newsletter → https://t2m.io/TheSummit #gtm #marketing #strategy | 27 comments on LinkedIn