By Kevin Whipps "The idea behind Simplenote is, well, simple: give users a quick way to jot something down, then sync it across every platform, everywhere. To do this, you can use the web app, a variety of different desktop apps for your Mac including Notational Velocity and nvALT, or the iOS app which works on both your iPhone and iPad. "What makes Simplenote so awesome is the Simperium syncing service. This allows users to quickly transfer data across multiple machines, and it’s at the core of the Simplenote system. When I say it’s fast, I mean it’s fast. While typing this very sentence, I had Simplenote running on the web in the background. By the time I finished this next sentence, the previous one was already on the web — as was most of this one."