Opt-ins, lead magnets, content upgrades, freebies... You may be asking yourself “what are these terms and how can they help me grow my business?” Opt-ins, lead magnets, content upgrades, and freebies are all an incentive for people to exchange their email address for bonus material. Growing your email list is important – you own these subscribers and can develop an intimate relationship with them, positioning yourself as an expert. Still confused about how these terms can help your business grow? Let’s break it down Content Upgrades When it comes to growing your mailing list, content upgrades are a great incentive