Adam Silver redesigned Boots.com so that each panel became its own page, removing the need for accordions and AJAX. This inconspicuous and humble UX pattern is flexible, performant and inclusive by design. Having a lot on one page might give the illusion of simplicity, but like algebraic equations, they are difficult to deal with unless they are broken down. Adam Silver has not come across another design pattern that has as many benefits as this one. This is one of those times when simple is just that: simple.