Instagram - If you're a fan of Campa Cola, you probably remember when it was the number-one soft drink in India and the world. But then the 90s came along, and there were new kids on the block—namely, multinational companies like Coca-Cola and Pepsi. But now that's all changing! Not only has Campa been revived by Reliance Consumer Products (RCPL), but they're also introducing a new direction for the brand. They're focusing on preserving its legacy while also differentiating it from its competitors. With Elephant Design, they have reimagined the brand's visual identity, to create an inspirational brand that defies existing branding conventions and confidently stakes its claim in the market. So, what does this mean for us? It means that we've got a brand to keep our eyes on! Find out more, in the article, “A Lesson in Reviving Legacies” Twitter – To revive and reintroduce the iconic Campa Cola to the modern Indian market, RCPL partnered with Elephant Design for a crucial rebranding. Link
