Over two months ago I managed to detect this exciting product/property page redesign on Airbnb with at least 17 UI changes. Unfortunately, as hard as the Airbnb team must have worked on these layout improvements, we now can see that the experiment has ended and the old control version (A) remains the better performer. Here are some of my criticisms of what might have worked better or worse based on many other evidence-based patterns that we have access to.