Are you in the process of creating a new website for your business? Need help crafting content that resonates with your target audience? Meister IT Systems shares its website copywriting guide in this infographic. They break things down as follows: Understand your target audience Define your purpose Hook readers from the first line Research your competitors’ content Help readers navigate Make your copy scannable Proofread to catch errors Demonstrate social proof Talk to readers as you would to a friend Optimise for SEO Encourage readers to act Regularly update your content Add visuals Check out the infographic for more information. […]