Date: 1938 Brand: Camel Tobacco Manipulation by Targeting Women This advertisement is geared toward housewives. It features a woman relaxing on the couch, taking a break from vacuuming by smoking a Camel. The ad emphasizes the stresses of a housewife’s life, from the “household duties” to the “social activities,” and it seeks to warm her heart by comparing her to America’s “most popular pure-bread dog,” the Cocker Spaniel. This is admittedly a strange approach, but the emphasis on the Cocker Spaniel being a family dog makes the comparison more appealing. For more information on BehindTheSmoke, please visit www.behindthesmoke.com/. Please visit tobacco.stanford.edu for an extensive collection of tobacco advertisements.