Email marketing continues to be a potent tool for reaching and engaging potential customers. With a staggering 4 billion daily email users worldwide, this channel's influence is set to grow even further in the coming years.[1] But how can your business effectively convert these users into loyal customers? There are various strategies to capture emails on your website. Consider implementing personalized sign-up pages, engaging pop-up invitations, unobtrusive floating bars, and interactive forms, to name just a few. Knowing the best practices will help you reach out to customers without annoying them or interrupting their time on your website.