In a recent NPR interview, actor Rainn Wilson bemoaned the commodification of nerdism, but acknowledged that because he is a nerd, the trend has helped his career. The new book Geek Parenting: What Joffrey, Jor-El, Maleficent and The McFlys Teach Us About Raising a Family (Quirk Books) confirms Wilson’s observations, but not necessarily because nerds are the newly anointed cool.