Google Analytics...just saying those two words strikes fear in the hearts of many bloggers. After all, numbers can seem scary, especially if you’re more of a creative type. Even so, it is important to understand your numbers, from site visitors, to pageviews, to link clicks. Your analytics paint a picture of your website and shows you where you can improve and what you’re already rocking. While Google Analytics is capable of generating a huge variety of reports, its main function is to help you to understand two basic—and essential—things about your site. Here are the reports we check most frequently!