Don’t simply set up multiple accounts. Be social. Be authentic. Join the conversation. It is less about how many accounts you have and more about how you are using them. Take part in the conversation – just like you do at real-world networking events. When you have something useful to share, share it. Reply to other people, find out about them and make friends. Let the networking happen organically. Don’t shamelessly self-promote. Brand yourself. Display your expertise. Shameless self promotion is never flattering. Aggressive self-promotion is the fastest route to lose contacts and alienate people, so avoid things like pushing yourself or your job search with every status update or spamming hashtags with inappropriate information just to get yourself noticed. Don’t simply connect with random people. Network. Research and leverage your connections. Search by company, people, position or industry and don’t be shy about asking connections you know to introduce you to people you want to know. But don’t expect a recruiter to do your homework for you, like review your profile and immediately offer you a job. Don’t spam. Be resourceful and strategic. True story - Like many days, I often receive many invites to connect over LinkedIn. But recently, litterally in less than 5 minuted after accepting someone's invitation on LinkedIn, I was immediately contacted by a the individual, asking me to review their profile to match them up with one of our current vacancies. (Note that at any given time, we have close to 500 active postings.) Don’t over do it. Be creative. But be professional. Don’t be afraid to highlight the network you’ve so carefully cultivated and put links to your profiles on your cover letters and resumes.