I would rate this Listerene POP display as a 3 out of 5. It is in a good area in the store, placed near the hygiene items. It also it a very unique display as it is a Listerene bottle itself with shelves to include the product on. The only thing is there is no price posted on the display leaving the customer's with an unknown price. This I do not see as a impulse buy item. Although the display would catch the shoppers' attention for sure.