This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”. Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform. The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!) Get Out Your Spy Gear; It's Time to Gather Some Intel! Raise your hand if you've heard of Google Alerts.