Truth: Your content won't win in 2025 unless it's built for AI. Not keywords. Not backlinks. Not daily blog posts. AEO = How you appear in AI-generated answers. It’s how you: - Get picked for Google’s AI Overviews - Appear in voice and chat-based search - Build trust with both humans and machines - Turn traffic into qualified leads - Future-proof your SEO strategy If even one stage breaks… your AI visibility drops off. Here’s the 3-stage AEO funnel I stick to (and help clients build): 1. Visibility & Discovery (TOFU) Be present when AI surfaces answers. AI-optimized blogs, FAQ pages, glossary terms. Visibility = being the source AI pulls from. 2. Engagement & Trust (MOFU) Help AI and users see your value. Visual explainers. Tool pages. Metadata blocks. Build authority. Improve E-E-A-T. Win trust. 3. Conversion (BOFU) Turn AI traffic into customers. Product comparisons. Use cases. Pricing pages. Make it easy to act, not just read. If even one layer breaks, your AI content strategy crumbles. Don’t just optimize for keywords. Optimize for context, clarity, and conversion. AEO content = SEO clarity + AI readability + User Intent mapping. Pro Tip: Semrush helps you: - Monitor if your content appears in AI Overviews using Position Tracking - View keyword triggers via Organic Research - Explore AI Overview metrics in Domain Overview - Use filters in Keyword Magic Tool - Check volatility with Semrush Sensor As Google evolves, These tools keep your content front and center in AI search experiences. AEO is not extra. It’s essential. Fix the funnel → Show up in AI search → Win customers. Special thanks to Emilia Möller! Follow her before me for sharp takes on AI Search and discoverability. ♻️ Repost this if your brand’s content needs to evolve. Follow me, Madhav Mistry for more insights on marketing. | 54 comments on LinkedIn